Snack Food Poco Loco invests 12 million euro

Snack Food Poco Loco invests 12 million euro

Roeselare-based Snack Food Poco Loco, which focuses on tortillas and other "Tex Mex"-oriented snacks, has just activated two additional production lines. It needed to do these investments in order to meet the increased demand.

Private labels are the growth area

Snack Food Poco Loco has invested 12 million euro in 2 new production lines so that it can meet the increased demand for Tex Mex snacks and products, like spices and sauces. "We have grown 10 % over the past few years and we expect a 25 % growth over the next three years", CEO Peter Denolf said.

 

The bulk of its intended growth will come from its own private labels, according to the CEO. "The private labels, which are already a major part of our production, will become even more important." He sees three reasons for the increased popularity of the products: growing consumer faith, sustained quality improvement and recent product innovation. He even thinks retailers' private labels will represent about half of all food products sold by 2025. 

 

Poco Loco, founded in 1994, has been a part of Finnish food giant Paulig Group since 2010. It has a 200 million euro yearly turnover, with 96 % of its production destined for abroad. It also has 400 employees, although it will add another 75 by the end of the year.

Questions or comments? Please feel free to contact the editors


Slower growth for Primark

18/01/2018

Irish fashion chain Primark’s first quarter turnover grew 7 % at level exchange rates and 9 % taking the fluctuations into account. Analysts had forecast higher numbers however.

Zalando's profit is slightly below expectations

17/01/2018

German fashion web shop Zalando has grown nearly a quarter in the past fiscal year and its company profit also nearly grew 5 %, although the latter was slightly below its own expectations.

Record turnover for Yoox Net-a-Porter in 2017

16/01/2018

Online retailer Yoox Net-a-Porter (YNAP) achieved a record turnover in 2017, surpassing two billion euro. That is a growth of more than 10 % compared to the year before, when it just missed that milestone.

Hugo Boss reaches growth targets for 2017

16/01/2018

German fashion brand Hugo Boss has managed to reach its targets for 2017, partially thanks to strong fourth quarter growth. For its full fiscal year, turnover grew 3 % (excluding exchange rate fluctuations).

C&A owners consider sale to Chinese investors

15/01/2018

The Dutch Brenninkmeijer family is considering to sell clothing chain C&A according to German magazine Der Spiegel. One option is to sell to Chinese buyers.

Gucci opens restaurant and museum in Florence

12/01/2018

Fashion brand Gucci has opened a museum and a restaurant for fifty people in Florence. Three-star chef Massimo Bottura will serve high-quality meals there. A dish will cost between 20 and 30 euro.

Back to top