Smaller market share for private labels in Dutch supermarkets

Smaller market share for private labels in Dutch supermarkets

Private label shares in Dutch supermarket turnovers dropped from 27.5 to 27.2 % compared to 2012, despite the fact that recessions usually mean booming business for private labels. The promotional pressure from large brands is one of the reasons the private labels underperformed.

This English version is only a summary to make Dutch retail news available for an international audience. The complete article can be read in the Dutch version.

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