Russia raises minimum vodka price by 28% | RetailDetail

Russia raises minimum vodka price by 28%

Russia raises minimum vodka price by 28%

The Russian Federation is to increase the minimum price for vodka on 1 July, for the second time this year. The minimum price had been lifted to 125 rubles (3.1 euro) in January, but the new raise will add another 28% to that.

The minimum price has only been introduced on 1 January 2010, but has been raised continuously since then. This new measure however is expected to affect only one in ten legally sold bottles of vodka in Russia: most of the bottles already cost more than the new minimum price.

 

Struggle against deadly alcoholism

Along with vodka, many more alcoholic drinks will to go up in price. This way, the Russian government wants to decrease the number ofalcohol-related deaths in the world's biggest country.

 

Each year, more than half a million Russians die as a result of overconsumption of alcohol. The threshold that the World Health Organisation considers as “dangerous”, 8 litres of spirits per year, is effortlessly crossed in Russia, where the average consumption is a whopping 18 litres.

 

The Lancet, one of the world's leading medical journals, earlier concluded that in the nineties, more than 50% of the deaths of Russians between 15 and 54 had been alcohol-related.
 

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