Rewe introduces smartphone payments | RetailDetail

Rewe introduces smartphone payments

Rewe introduces smartphone payments

Starting November, German customers of Rewe supermarkets will be able to pay with their smartphone. A simple registration, followed by the download of a password-protected app will enable this payment method. Scanning the QR-code that appears in the cash register’s display will then complete the payment.

Further deployment if successful

This method will at first be implemented at Rewe's own 1600 German stores, while franchisers have the choice of joining in. “We will use this method in all Rewe-stores from November onwards, but every entrepreneur heading their own franchise-store can decide whether to join”, states spokesperson Andreas Krämer.


He maintains that participation in the innovative system will not require any additional investment for new cash registers. “The QR-code will be displayed on the register, which is possible through a simple software update. Franchisers will not have to purchase a new till.”


Customers will be able to enjoy this service for free and if it is considered a success, Rewe will also deploy the system to other chains of the company, like the Penny discount stores, the Billa supermarkets (the largest supermarket chain in Austria), the B1 hardware stores and the ProMarkt electronics chain.


Breakthrough in contactless payments

“Rewe wants to be part of Germany’s most innovative supermarket chains, not only for our array of products, but also for our service”, states operations manager Lionel Souque.


Yapital CEO Nils Winkler agrees: “The collaboration between Yapital, the creator of the project, and Rewe is a breakthrough in contactless payments in offline retail. It is a milestone towards ‘Everywhere Payment’, where Yapital will offer the customer the possibility of fast, easy and safe payments”.

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