Rewe heightens competition with AH to go | RetailDetail

Rewe heightens competition with AH to go

Rewe heightens competition with AH to go

The Dutch Ahold group will experience increased competition for its German AH to go stores, as local giant Rewe will try out its Rewe to go convenience stores at 10 different Aral gas stations.

Careful choice may fail to pay out

Rewe has stated that it will open its first new Rewe to go in an Aral gas station in Düsseldorf on 3 April, and aims for ten such stores by August, all in Aral gas stations. These convenience stores will all be located in the region of Bochum-Düsseldorf-Cologne, on or near busy roads leading to city centres.

 

Adding 10 new Rewe to go stores results in 15 stores in total for 2014, which means it will have more than double the number of AH to go stores, which recently opened its sixth store in January. Rewe has been testing its 'to go' format since May 2012, but so far its number of stores is limited to 5.

 

Disappointment for Ahold in Germany

Ahold had tried to steer away from the fierce German supermarket competition by aiming for the convenience store market, but Rewe's move seems to have hampered AH's 'safe' move towards Germany.

 

The company has already denied claims that it would no longer put any effort into its German operations, but Rewe's move into the convenience branch will not exactly stimulate Albert Heijn to power ahead with AH to go in Germany.

 

The positive side for Ahold to this joint initiative between Rewe and Aral is that the convenience market in Germany is making strides foward, as a successful entry of this 'to go' concept might actually help Ahold in Germany as well. In any case, Rewe has said it will evaluate the success of its ten pilot stores in a year's time.

 

Large competitor with a strong partner

Ahold is now faced with a large competitor who has managed to attract a strong partner as well, as Aral is Germany's largest gas retailer with more than 2,500 stations. Every Aral customer can get into the Payback loyalty program, which Rewe has also started using this month.

 

This makes the Rewe to go and Aral connection even stronger, putting Albert Heijn at a disadvantage as it has no partner in Germany.The results of the new cooperation will not only be closely followed in Rewe's headquarters in Cologne, but also at Zaandam.

Questions or comments? Please feel free to contact the editors


Komono wants to reach 10 physical stores this year

17/05/2018

Belgian accessory label Komono wants to double its number of physical stores to ten this year. “The stores are important to tell our story”, Anton Janssens and Raf Maes told De Standaard.

Hema has to pay Levi's millions

17/05/2018

Store chain Hema needs to pay a 4.4 million euro fine to jeans brand Levi’s after the latter went to court because Hema applied its V-shaped stitching to its own collection.

Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.

H&M is turning to algorithms to boost sales again

14/05/2018

In an effort to reverse the decline in its worldwide sales, H&M is using technology that will help the world’s largest clothing brand stock its stores more efficiently, sell more effectively and adapt more quickly to current consumer trends.

Zalando's profit wiped away in first quarter

08/05/2018

German online retailer Zalando saw its first quarter profit completely wiped away: last year's 5.1 million euro net profit turned into a 15 million euro loss. Turnover grew 22 %, investments being the cause for both.