Red Bull pays back unsatisfied customers | RetailDetail

Red Bull pays back unsatisfied customers

Red Bull pays back unsatisfied customers

Red Bull has decided to compensate a number of American customers. These had filed a complaint against the company's "fraudulent" marketing.

"Misleading and fraudulent"

 

Everything revolves around the famous slogan "Red Bull gives you wings". The plaintiffs believe this implies that Red Bull is a superior source of energy. "But in reality, a can of Red Bull contains less caffeine than a cup of coffee. Red Bull's marketing is therefore misleading and fraudulent", Benjamin Careathers said.

 

Red Bull says it bears no guilt in the matter, but has decided to settle to "avoid the distraction and costs of a court case". The company has offered a 10 dollar voucher to all plaintiffs or 2 Red Bull products worth 15 dollars.

 

According to American media, Red Bull might be coughing up 13 million dollars (10 million euro) because of this case. On top of that, it might set a precedent for future court cases.

Questions or comments? Please feel free to contact the editors


Grupo Cortefiel will continue as Tendam

23/04/2018

Spanish fashion group Grupo Cortefiel is changing its name to Tendam, with the intention of creating a new corporate identity for its five brands: Cortefiel, Women’s Secret, Pedro del Hierro, Fifty Factory and Springfield.

Monki lets 'influencers' earn money

16/04/2018

H&M subsidiary Monki will collaborate with ‘influencers’: the fashion label will launch a global program for social media figures, who can earn money if they sell clothing.

Chinese investment group now owns fashion chain Naf Naf

12/04/2018

French fashion chain Naf Naf, part of the Vivarte group, has a new owner. A chinese group, led by fashion group La Chapelle, paid 52 million euro to acquire it.

French Connection sells Toast to Bestseller group

10/04/2018

British fashion retailer French Connection, known for its FCUK quote, has sold its Toast subsidiary to Danish clothing group Bestseller, which also owns brands like Vero Moda and Jack & Jones.

Adidas focuses entirely on online sales

10/04/2018

Adidas wants to focus more in online sales and that is why it will shut down a large number of stores worldwide.

Style guru Aldi ? Aldi Süd offers fashion advice on inspirational platform

09/04/2018

Discount chain Aldi Süd has turned into a lifestyle partner thanks to its new inspirational platform where consumers can find anything ranging from gardening tips to fashion advice.