Red Bull pays back unsatisfied customers

Red Bull pays back unsatisfied customers

Red Bull has decided to compensate a number of American customers. These had filed a complaint against the company's "fraudulent" marketing.

"Misleading and fraudulent"

 

Everything revolves around the famous slogan "Red Bull gives you wings". The plaintiffs believe this implies that Red Bull is a superior source of energy. "But in reality, a can of Red Bull contains less caffeine than a cup of coffee. Red Bull's marketing is therefore misleading and fraudulent", Benjamin Careathers said.

 

Red Bull says it bears no guilt in the matter, but has decided to settle to "avoid the distraction and costs of a court case". The company has offered a 10 dollar voucher to all plaintiffs or 2 Red Bull products worth 15 dollars.

 

According to American media, Red Bull might be coughing up 13 million dollars (10 million euro) because of this case. On top of that, it might set a precedent for future court cases.

Questions or comments? Please feel free to contact the editors


Fewer customers and lower turnover for H&M

15/12/2017

Swedish H&M Group suffered a 4 % turnover drop in the fourth quarter because its stores welcomed fewer customers.

Hunkemöller is European Retailer of the Year

14/12/2017

Dutch lingerie chain Hunkemöller has been elected “Retail of the Year Europe 2017-2018”. Q&A, which also elects a “Retailer of the Year” in Belgium and the Netherlands, organized the election for the third time.

Amancio Ortega leaves Inditex with strong quarterly growth

14/12/2017

Over the first three quarters of fiscal year 2017, Inditex’ turnover grew 10 % to 17.96 billion euro. The Spanish fashion company published the results as its boss, Amancio Ortega, stepped down.

Glimmer of hope for fashion retail in 2018

08/12/2017

McKinsey wrote in its The State of Fashion 2018 study that the industry has survived the harshest, even though nothing will ever be as it used to be. Growth will come from southern and eastern regions; fast-fashion will become even faster and the large companies will become even larger.

Gucci investigated for tax avoidance

04/12/2017

The Italian police raided Gucci’s offices in Milan and Florence, looking for evidence of tax avoidance. The fashion label admitted there was an investigation and that it is fully cooperating.

Quiksilver wants to acquire Billabong

01/12/2017

Surfing brand Quiksilver tabled a 150 million dollar (125 million euro) bid for its competitor, Billabong. It may be the latter’s only way out, with compounding losses in the past few years.

Back to top