Picard Surgelés opens first store in Antwerp

Picard Surgelés opens first store in Antwerp

French frozen foods chain Picard Surgelés has opened its first store in Antwerp, viewing Belgium as a prime expansion target. It believes it has a better chance of succeeding than recently bankrupted O’Cool.

Belgium and Sweden prime expansion targets

Picard had previously opened a store in Brasschaat and is planning another addition in Mortsel (both near Antwerp). Within 5 years, the chain hopes to have sixty Belgian stores, employing 200 additional people. “We believe the Belgian audience in large part has the same gastronomical appetite as the French”, CEO PhilippePauze told Belgian newspaper De Morgen. “Belgians expect both innovation and high quality and we can offer that.”

 

Picard Surgelés will be selling part of the French array of products, but if the Belgian strategy is deemed successful, managing director Frédéric Bobée aims to manufacture local products as well. Along with Sweden, Belgium is the chain's new prime target, after a successful launch in Italy. Picard is a well-known franchise in France, with currently 910 stores, adding some 20 stores every year.

Questions or comments? Please feel free to contact the editors


Hunkemöller wants to conquer Switzerland

17/08/2017

Dutch lingerie chain Hunkemöller aims to open a chain of physical stores in Switzerland, after having already opened a Swiss web shop in September 2016. The first physical store will open its doors in October.

Shoe brand Bally put up for sale

16/08/2017

Austrian investment firm JAB Holding wants to sell Swiss shoe brand Bally, hoping to get at least 600 million euro. The same company sold shoe brand Jimmy Choo not too long ago, as it wants to focus on its food brands henceforth.

Crocs loses patent battle

14/08/2017

Shoe manufacturer Crocs has lost a patent court case revolving around the shoe’s design. According to the American Patent & Trademark Office (USPTO), another company has had a similar design for much longer.

Coolcat's losses compound

14/08/2017

Dutch fashion chain Coolcat, part of entrepreneur Roland Kahn’s group, has not managed to lower its losses in 2016. On the contrary: its losses grew more than 50 % compared to the year before.

Zalando's growth once again surpasses 20 %

10/08/2017

German Zalando has achieved its 20 % growth target for the second quarter, but just barely. It still forecasts a 20 to 25 % growth for its full fiscal year.

Gucci files lawsuit against Forever 21

09/08/2017

Fashion label Gucci has decided to file a lawsuit against fashion chain Forever 21 in the United States. The case revolves around several pieces of clothing, all with a blue-red-blue or green-red-green ribbon. 

Back to top