PepsiCo returns to Myanmar after 15 years | RetailDetail

PepsiCo returns to Myanmar after 15 years

PepsiCo returns to Myanmar after 15 years

PepsiCo, the concern which owns brands like Pepsi and Lay's, returns to Myanmar - formerly called Burma. PepsiCo finds that the time is ripe to become active once again in the country it left in 1977.

A deal with Diamond Star

The American group has made an exclusive deal with Diamond Star, a Burmese distributor, who will be the only one to import and distribute the brands Pepsi, 7-Up and Mirinda (juices).

 

In the official announcement, the concern also stated to be interested in the agricultural potential of Myanmar – the concern handles four billion kilos of potatoes each year – and in potential investments in the local industries. At the same time, PepsiCo and UNESCO will start a project to support the development of the country.

 

“Myanmar is a market with great potential and our agreements with Diamond Star and Unesco are the first important steps towards expanding our presence in the country. Over time, we believe that we can build a strong business in Myanmar and play a positive role in the country's continued development”, said Indra Nooyi, CEO of PepsiCo.

 

Coca-Cola had also announced a return to Myanmar mid June. The rival from Atlanta left Burma in 1962, after the military coup that would make the country crash into isolation for decades. Earlier this year, the United States Department of State had called out to invest in Myanmar once again.

 

 

Translation by Sanne Raspoet

Questions or comments? Please feel free to contact the editors


Belgian FNG Group wants speedy flotation in Brussels

13/06/2018

Belgian fashion group FNG hopes it can enter the Brussels stock exchange as early as next month, in order to secure a lot of new investments for the further expansion of its Brantano chain.

Zalando lets your smartphone choose your gift

06/06/2018

Starting from October, you can literally ask your smart phone which gift it wants to pick for you. Zalando and Google are collaborating on a gift-picking chat bot for the virtual Google Assistant, which is present on all Android phones.

Brantano wants to become "as big as Zalando"

06/06/2018

While Zalando is a strong multinational player, there has to be room in Belgium for a strong local fashion web shop. Dieter Penninckx, FNG Group's CEO, thinks that his brand Brantano can claim that place.

Web boutique CarréCouture relaunches after bankruptcy

28/05/2018

Belgian luxury web shop CarréCouture has gone bankrupt after a mere year. The Van Gansewinkel family, known from the waste company and co-owner of this formula, will try to relaunch anyway.

Isabel Marant opens first Dutch store

24/05/2018

Fashion brand Isabel Marant opened its very first Dutch boutique in Amsterdam. It is located in the P.C. Hooftstraat, in a former McGregor store.

Zara opens new flagship store with holograms and robots

18/05/2018

Zara’s remodeled flagship store in Stratford (London) welcomes customers with holograms, robot arms and iPad-powered employees. The store wants to unite the best of both the online and offline shopping world.