Owner of Belgian football club Lierse brings "Just Falafel" to Benelux | RetailDetail

Owner of Belgian football club Lierse brings "Just Falafel" to Benelux

Owner of Belgian football club Lierse brings "Just Falafel" to Benelux

Wadi Degla, the Egyptian holding which owns Lierse football club, aims to open a dozen Just Falafel restaurants in the Benelux, with another 57 restaurants planned in the long-term.

Just Falafel aims to be a "healthy fastfood chain" which specializes in Middle Eastern food, based on falafel (a vegetarian dish consisting of fried balls of chickpeas). It currently has 52 stores in 18 countries and has apparently signed deals for another 903 restaurants.

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