New Carlsberg CEO has to deal with Russian crisis | RetailDetail

New Carlsberg CEO has to deal with Russian crisis

New Carlsberg CEO has to deal with Russian crisis

Danish Jorgen Buhl Rasmussen will no longer be Carlsberg's CEO by mid-June as Dutch Cees 't Hart, currently Koninklijke FrieslandCampina CEO, will take over the reigns. 

Improve margins

Rasmussen will have led the company for seven years when he passes command to 't Hart. Carlsberg's chairman of the board, Flemming Besenbacher, feels it is time to make some progress at the top of the company.

 

Cees 't Hart, who has 25 years of experience at Unilever, has been FrieslandCampina's CEO since 2008 and handled Friesland Foods and Campina's merger while considerably improving the dairy manufacturer's profit margin. He will be asked to do similarly at Carlsberg.

 

Russian pressure

Carlsberg has just announced its full-year results: the devaluation of the Russian and Ukrainian currencies deeply affected the Danish brewer, as they are both rather important for the company's turnover.

 

In 2014, Carlsberg sold 134.5 million hectoliters of beer, down 3 % on a year-on-year basis. Belgian specialty beer Grimbergen managed a large increase though, selling 27 % more in volume. Turnover reached slightly higher at 64.5 billion Danish krona (8.7 billion euro), mainly because of the negative exchange rate effects. Its net profit however dropped down 1 billion krona, to 4.4 billion krona (593 million euro).

 

Carlsberg has revealed it will have to make some tough decisions if the situation in Russia and Ukraine remains as it is. Only last month, it had already announced it would shut down two Russian factories.

Questions or comments? Please feel free to contact the editors


Zara opens new flagship store with holograms and robots

18/05/2018

Zara’s remodeled flagship store in Stratford (London) welcomes customers with holograms, robot arms and iPad-powered employees. The store wants to unite the best of both the online and offline shopping world.

Komono wants to reach 10 physical stores this year

17/05/2018

Belgian accessory label Komono wants to double its number of physical stores to ten this year. “The stores are important to tell our story”, Anton Janssens and Raf Maes told De Standaard.

Hema has to pay Levi's millions

17/05/2018

Store chain Hema needs to pay a 4.4 million euro fine to jeans brand Levi’s after the latter went to court because Hema applied its V-shaped stitching to its own collection.

Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.

H&M is turning to algorithms to boost sales again

14/05/2018

In an effort to reverse the decline in its worldwide sales, H&M is using technology that will help the world’s largest clothing brand stock its stores more efficiently, sell more effectively and adapt more quickly to current consumer trends.