The new approach taken by chocolate maker Neuhaus in the United States since last year, is paying off. The company wants to open new stores as soon as possible, starting on Wall Street.
“We’re going on in America”
The Belgian chocolate specialist has been active in the United States since 1989, but to really convince Americans Neuhaus opened a flagship store with chocolate museum in New York a year ago. CEO Jos Linkens tells Belgian business paper De Tijd that the relaunch of the 150 year-old chocolate maker definitely was a success.
“With the holiday season and Valentine, the most important season is behind us. The conclusion is obvious: we are going on in America”, says Linkens. The shop in New York is fulfilling the high expectations and will probably be profitable in its first twelve months, despite a high marketing budget spent on the flagship store.
Currently Neuhaus has three shops in Manhattan and is always looking for new locations. Next stop is Wall Street, but Linkens is also dreaming aloud about a second store in Washington DC and, after that, the densely populated North-East of the United States.
Profit halved for owner Bois Sauvage
Neuhaus owner Compagnie du Bois Sauvage has less reasons to celebrate, following the announcement of its financial results for 2012. The investment group saw its profit almost halved in 2012: from 31.1 million euro to 16.4 million euro. The reason for this drop was fewer profits gained from selling participations.
The Brussels-based group did however thin out its vast portfolio, so it can focus on a limited number of participations and on the further development of companies it already owns. In that respect Bois Sauvage sold its shareholdings of two percent in Cofinimmo.