Neuhaus wants to conquer on Wall Street

Neuhaus wants to conquer on Wall Street

The new approach taken by chocolate maker Neuhaus in the United States since last year, is paying off. The company wants to open new stores as soon as possible, starting on Wall Street.

“We’re going on in America”

The Belgian chocolate specialist has been active in the United States since 1989, but to really convince Americans Neuhaus opened a flagship store with chocolate museum in New York a year ago. CEO Jos Linkens tells Belgian business paper De Tijd that the relaunch of the 150 year-old chocolate maker definitely was a success.

 

“With the holiday season and Valentine, the most important season is behind us. The conclusion is obvious: we are going on in America”, says Linkens. The shop in New York is fulfilling the high expectations and will probably be profitable in its first twelve months, despite a high marketing budget spent on the flagship store.

 

Currently Neuhaus has three shops in Manhattan and is always looking for new locations. Next stop is Wall Street, but Linkens is also dreaming aloud about a second store in Washington DC and, after that, the densely populated North-East of the United States.

 

Profit halved for owner Bois Sauvage

Neuhaus owner Compagnie du Bois Sauvage has less reasons to celebrate, following the announcement of its financial results for 2012. The investment group saw its profit almost halved in 2012: from 31.1 million euro to 16.4 million euro. The reason for this drop was fewer profits gained from selling participations.

 

The Brussels-based group did however thin out its vast portfolio, so it can focus on a limited number of participations and on the further development of companies it already owns. In that respect Bois Sauvage sold its shareholdings of two percent in Cofinimmo.

Questions or comments? Please feel free to contact the editors


Shoe brand Bally put up for sale

16/08/2017

Austrian investment firm JAB Holding wants to sell Swiss shoe brand Bally, hoping to get at least 600 million euro. The same company sold shoe brand Jimmy Choo not too long ago.

Crocs loses patent battle

14/08/2017

Shoe manufacturer Crocs has lost a patent court case revolving around the shoe’s design. According to the American Patent & Trademark Office (USPTO), another company has had a similar design for much longer.

Coolcat's losses compound

14/08/2017

Dutch fashion chain Coolcat, part of entrepreneur Roland Kahn’s group, has not managed to lower its losses in 2016. On the contrary: its losses grew more than 50 % compared to the year before.

Zalando's growth once again surpasses 20 %

10/08/2017

German Zalando has achieved its 20 % growth target for the second quarter, but just barely. It still forecasts a 20 to 25 % growth for its full fiscal year.

Gucci files lawsuit against Forever 21

09/08/2017

Fashion label Gucci has decided to file a lawsuit against fashion chain Forever 21 in the United States. The case revolves around several pieces of clothing, all with a blue-red-blue or green-red-green ribbon. 

Ralph Lauren outperforms expectations

08/08/2017

Fashion label Ralph Lauren’s first quarter was a very good one, as it beat both analysts’ turnover and profit forecasts. It is quite a turnaround for a company that suffered a huge loss only a year ago.

Back to top