Nestlé hires robotic salespeople | RetailDetail

Nestlé hires robotic salespeople

Nestlé hires robotic salespeople

Swiss Nestlé will employ 1,000 robots to sell its Nescafé coffee machines in Japan. The first batch of 20 robots will start working this year and by the end of next year, all 1,000 will be fully operational.


Pepper, a French-developed robot, can interpret and express human emotions and comes at a price of 1,500 euro per robot. Nestlé won't be the first company to use them: Japanese tech company SoftBank already has smartphone-selling robots in some 70 stores.


At Nestlé, the robots will have to sell the Ambassador coffee machines, which are only destined for the Japanese market and free for companies. Nestlé does not make any money on the machines itself, but intends to make a profit on the coffee capsules people put inside the machine. Currently, Nestlé has sold some 125,000 Ambassador coffee machines, but it hopes to quadruple that by 2020.

Questions or comments? Please feel free to contact the editors

Suitcase brand Rimowa cancels every dealer contract


Suitcase brand Rimowa, part of luxury group LVMH, has stopped all of its dealer contracts. It will initiate a new procedure soon and only a fraction of the current dealers will get a new contract.

H&M disappoints once again


Swedish fashion chain Hennes & Mauritz had to present less than favourable results for its new fiscal year: investor trust has dwindled, now that sales in its home territory have also dropped for the first time in decades.

Bureau of Competition approves Yoox Net-a-Porter bid


The Italian Bureau of Competition has approved Swiss Richemont’s possible acquisition of Italian fashion webshop Yoox Net-a-Porter.The full bid, yet to be accepted, values the company at 2.7 billion euro.

Donatella Versace denounces fur


Italian fashion brand Versace will no longer use fur. Designer Donatella Versace no longer wants to kill animals for fashion, she explained in an interview with The Economist.

"Best year ever" for Danish shoe brand Ecco


Ecco can look back on 2017 as its best financial year ever. The Danish shoe brand, known for its “follow the foot” philosophy, exceeded its own expectations thanks to an 8 % growth.

Strong 2017 for Adidas


German sports brand Adidas achieved a 16 % turnover increase in 2017, if exchange rates had remained stable. Profit nearly grew a third and the company forecast a 10 % growth for 2018.

Back to top