McDonald's launches new formula in Australia

McDonald's launches new formula in Australia

Fast food chain McDonald's has changed one of its Australian McCafes into a new formula called The Corner. Almost every reference to the American chain has now been removed. 

Sales lagging

Its newest formula is designed to trial new products, like several new salads, but also sandwiches and coffee. It is currently unclear whether McDonald's will use The Corner as a singular tryout location or whether it will expand the formula into a chain.

 

The American chain has been evaluating its product range as its like-for-like turnover dropped 3.3 % in the previous quarter. It has particularly struggled to entice younger generations: the number of 19 to 21-year olds that visit McDonald's on a monthly basis has dropped 13 % compared to 2011. Many customers feel the fast food chain's menu is too elaborate and that has prompted the company to eliminate a number of dishes in the near future.

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