McDonald's launches new formula in Australia

McDonald's launches new formula in Australia

Fast food chain McDonald's has changed one of its Australian McCafes into a new formula called The Corner. Almost every reference to the American chain has now been removed. 

Sales lagging

Its newest formula is designed to trial new products, like several new salads, but also sandwiches and coffee. It is currently unclear whether McDonald's will use The Corner as a singular tryout location or whether it will expand the formula into a chain.

 

The American chain has been evaluating its product range as its like-for-like turnover dropped 3.3 % in the previous quarter. It has particularly struggled to entice younger generations: the number of 19 to 21-year olds that visit McDonald's on a monthly basis has dropped 13 % compared to 2011. Many customers feel the fast food chain's menu is too elaborate and that has prompted the company to eliminate a number of dishes in the near future.

Questions or comments? Please feel free to contact the editors


C&A owners consider sale to Chinese investors

15/01/2018

The Dutch Brenninkmeijer family is considering to sell clothing chain C&A according to German magazine Der Spiegel. One option is to sell to Chinese buyers.

Gucci opens restaurant and museum in Florence

12/01/2018

Fashion brand Gucci opened a museum and a restaurant for fifty people in Florence. Three-star chef Massimo Bottura will serve high-quality meals there.

 

Kering hands over control of Puma

12/01/2018

French luxury group Kering will get rid of 70 % of German sports brand Puma’s shares and wants to turn its attention to its luxury brands. Puma does not fit into that category.

Luxury group Richemont grows 7 percent

11/01/2018

French luxury group Richemont achieved a 7 % third quarter revenue increase. Unfortunately, exchange rate fluctuations eliminated nearly everything.

Uniqlo's parent company posts record profit

11/01/2018

Japanese fashion brand Uniqlo’s parent company, Fast Retailing, has posted a record first quarter profit. A huge growth in its foreign sales means they are now larger than its Japanese turnover, for the first time ever.

Slight turnover growth for Marie Jo & Co

11/01/2018

Belgian lingerie manufacturer Van de Velde managed a slight turnover increase to 208.7 million euro in 2017. Its retail division performed markedly better than its wholesale division.

Back to top