McDonald's launches bio burger | RetailDetail

McDonald's launches bio burger

McDonald's launches bio burger

American fast food chain McDonald's is set to launch a bio burger in Germany, called the McB. The hamburger will contain biological beef from German and Austrian cows, only using natural manure and pesticides.

Not a complete bio burger yet

That means it is not a complete bio burger yet, which has its reasons according to the McDonald's Germany's CEO, Holger Beeck: "A complete bio burger is not possible considering the amount of ingredients we need, but we'll see. McDonald's continues to amaze", he says.

 

McDonald's has been preparing a new hamburger in Germany for a while now: all 1,500 restaurants had to get a certificate and the company had to find a supplier who could handle the large amounts it would require.

 

The American company has lately produced more sustainable products: it announced earlier this month that its American and Canadian restaurants would now use free range eggs.

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