McDonald's launches bio burger | RetailDetail

McDonald's launches bio burger

McDonald's launches bio burger

American fast food chain McDonald's is set to launch a bio burger in Germany, called the McB. The hamburger will contain biological beef from German and Austrian cows, only using natural manure and pesticides.

Not a complete bio burger yet

That means it is not a complete bio burger yet, which has its reasons according to the McDonald's Germany's CEO, Holger Beeck: "A complete bio burger is not possible considering the amount of ingredients we need, but we'll see. McDonald's continues to amaze", he says.

 

McDonald's has been preparing a new hamburger in Germany for a while now: all 1,500 restaurants had to get a certificate and the company had to find a supplier who could handle the large amounts it would require.

 

The American company has lately produced more sustainable products: it announced earlier this month that its American and Canadian restaurants would now use free range eggs.

Questions or comments? Please feel free to contact the editors


Are Chinese prisoners working for H&M and C&A?

20/02/2018

British former journalist Peter Humphrey has accused C&A and H&M of using forced labour. He claims to have seen how Shanghai prisoners were forced to work for Western chains, something the retailers will now investigate.

Chanel acquires stake in online retailer Farfetch

19/02/2018

French fashion label Chanel obtained a minority stake in British Farfetch. It wants to use the online retailer’s expertise to create more digital innovations for its own customers.

Monoprix wants to acquire web shop Sarenza

19/02/2018

Store chain Monoprix, part of French Groupe Casino, entered negotiations to acquire online shoe seller Sarenza, one of France’s prime online brands.

Zalando expands collaboration with German retailers

16/02/2018

Zalando has further expanded its collaboration with physical retailers in Germany. Shoe stores were already able to ship through Zalando and now clothes stores can too.

Kiabi opens largest Belgian store in Westland Shopping Center

15/02/2018

French clothing chain Kiabi will open its fifth Belgian store in the Westland Shopping Center in Anderlecht. This will become its largest Belgian store to date, spread across 1,800 sqm.

H&M warns for difficult 2018

15/02/2018

Swedish fashion group H&M warns that 2018 could be yet another difficult year for the company. It is working to improve online sales, but store turnover will most likely continue to drop.

Back to top