McDonald’s finishes 2013 with average results

McDonald’s finishes 2013 with average results

McDonald’s has released its 2013 fourth quarter results. They were average and lower than expected. The company is looking towards a better 2014.

 

Weak American market

Fourth quarter turnover was 2 % higher than the same period in 2012, generating 5.18 billion euro. It is lower than analyst expectations, which were at 5.22 billion euro. Net profit for the fourth quarter was 1 billion euro, equal to the net profit in the same quarter in 2012.

For the full year, McDonald’s had a 20.6 billion euro turnover, again two percent higher than in 2012. That resulted in a net profit of 4.1 billion euro, 4 % higher than in 2012.

Like-for-like turnover dropped 1.4 % in the fourth quarter in the United States alone. Other regions (Asia, Middle East, and Africa) also suffered, with a 2.4 % drop in the last quarter. Europe managed to buckle the trend, with a 1 % growth. That was mainly because of strong performances in the United Kingdom, Russia and France.

Investments in 2014

McDonald’s will be focusing on locally relevant menu’s to grow the numbers once more. It will also open 1,500 to 1,600 new restaurants in 2014. Another 1,000 restaurants will get a facelift.

The chain opened 3 new restaurants in Belgium in 2013. It will add another 4 in 2014, while 6 others will be updated. In total, McDonald’s will invest some 20 million euro in Belgium.

 

Questions or comments? Please feel free to contact the editors


Amazon prepares own sports clothing collection

17/10/2017

Amazon is allegedly planning its own collections of sports clothing, having contacted manufacturers working for chains like Gap and Uniqlo. These are currently only producing small numbers of clothing for testing purposes.

H&M invests in old clothing recycling

12/10/2017

Swedish H&M has acquired a minority stake in Re:newcell, which targets the recycling of old clothing in order to ensure a more sustainable fashion industry.

Uniqlo's profit more than doubled

12/10/2017

In the past fiscal year, Japanese Uniqlo more than doubled its profit on the back of a 4 % turnover increase. The fashion chain forecasts international sales to soon outgrow those of Japan.

Gucci also halts fur production

12/10/2017

Fashion brand Gucci will no longer use fur in its clothing and accessories, as CEO Marco Bizzarri promised during his Kering Award for sustainable fashion acceptance speech for the London College of Fashion.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Luxury group LVMH exceeds third quarter expectations

10/10/2017

French luxury group LVMH has surpassed turnover expectations in the first three months of its fiscal year. Louis Vuitton and Christian Dior’s parent company managed a 12 % like-for-like turnover growth, to 30.1 billion euro.

Back to top