American snack manufacturer Mars will invest a lot into its Veghel factory in the next few years, with Dutch investments reaching beyond 100 million euro.
Part of the investment will be used to build new offices, create technological innovations and to cluster several company division together. The majority of the money will go towards the expansion of its 'mini' production, the miniaturized version of its well-known snacks, like Mars, Twix and Bounty.
Minis are currently 25 to 30 % of the total production, but the company wants to add another 5 % to that number thanks to a 100 million euro investment, spread over the next 10 years.
The Mars factory in Veghel is the company's largest chocolate factory and out of its 31 chocolate factories worldwide, it is considered to be a front runner in the field of research and development. On a yearly basis, these factories generate a 36.3 billion euro turnover.