Mamma Roma’s “hip pizzas” head for France

Mamma Roma’s “hip pizzas” head for France

Mamma Roma, the chain of “pizzas with bold flavours” from Brussels, will be opening its first store abroad in Paris next month. It sees a potential for sixty restaurants, half of which it will manage itself, while the other half will be franchise restaurants.

First Paris, then London

The first store abroad will open in the rue du Cherche-Midi, a fashionable area in the sixth district of Paris. The Parisian store will employ 5 FTE’s and the CEO aims for a turnover of 800,000 euro. In 2014, the chain hopes to conquer London.

 

"We will deliver the materials for the Parisian store from Brussels”,  CEO Carmelo Cennamo states. The Brussels studio can handle the load of some 20 restaurants. “Only when we have reached maximum capacity, we will open a local studio in the Parisian region.”

 

Ambitious plans for growth

The pizza chain is not only ambitious abroad, but in Belgium too: "We wish to find partners in Flanders and Wallonia quickly to expand our network”, says Cennamo. “In the next five years, we aim to open twinty to thirty restaurants we will manage ourselves. Eventually, we aim to get some sixty restaurants, with the other half being franchise restaurants.”

 

Mamma Roma opened its first store in 2005 in Brussels and is now a popular destination in the Belgian capital, with six restaurants (and another one in in Waterloo). Its 52 employees serve some 10,000 customers each week.

Questions or comments? Please feel free to contact the editors


Arket Brussels opens: discover H&M's latest concept

14/09/2017

On Friday 15 September, H&M Group’s new store formula opens its doors on the Guldenvlieslaan in Brussels. The press got a sneak preview and discovered a surprising mixture of fashion, interior design and food. 

Nordstrom opens store without storage

13/09/2017

American fashion chain Nordstrom is to trial a new store formula in Los Angeles next month, in which customers will only be able to get advice and try out clothing. Purchases can be picked up at the store at a later date.

Primark benefits from weaker British economy

12/09/2017

Irish fashion chain Primark takes full advantage of the weak British economy, which prompted its parent company AB Foods to adjust its full-year forecast. The chain will also continue its expansion plans.

Participatiemaatschappij Vlaanderen invests in FNG

11/09/2017

Government investment fund Participatiemaatschappij Vlaanderen (PMV) will invest 15 million euro in fashion group FNG in return for 5 % of its shares. The money will go towards international expansion.

Gap Inc will focus on Old Navy and Athleta

08/09/2017

American fashion company Gap will alter its internal strategy and turn its attention to Old Navy and Athleta. Gap and Banana Republic, which both received the most attention up until now, will have to step aside.

Global Fashion Group cuts losses

08/09/2017

Global Fashion Group, the fashion group founded by investment group Kinnevik and Rocket Internet, managed to lower its losses even more in the second quarter. On top of that, turnover grew more than 25 %.

Back to top