Mamma Roma’s “hip pizzas” head for France | RetailDetail

Mamma Roma’s “hip pizzas” head for France

Mamma Roma’s “hip pizzas” head for France

Mamma Roma, the chain of “pizzas with bold flavours” from Brussels, will be opening its first store abroad in Paris next month. It sees a potential for sixty restaurants, half of which it will manage itself, while the other half will be franchise restaurants.

First Paris, then London

The first store abroad will open in the rue du Cherche-Midi, a fashionable area in the sixth district of Paris. The Parisian store will employ 5 FTE’s and the CEO aims for a turnover of 800,000 euro. In 2014, the chain hopes to conquer London.


"We will deliver the materials for the Parisian store from Brussels”,  CEO Carmelo Cennamo states. The Brussels studio can handle the load of some 20 restaurants. “Only when we have reached maximum capacity, we will open a local studio in the Parisian region.”


Ambitious plans for growth

The pizza chain is not only ambitious abroad, but in Belgium too: "We wish to find partners in Flanders and Wallonia quickly to expand our network”, says Cennamo. “In the next five years, we aim to open twinty to thirty restaurants we will manage ourselves. Eventually, we aim to get some sixty restaurants, with the other half being franchise restaurants.”


Mamma Roma opened its first store in 2005 in Brussels and is now a popular destination in the Belgian capital, with six restaurants (and another one in in Waterloo). Its 52 employees serve some 10,000 customers each week.

Questions or comments? Please feel free to contact the editors

C&A expands web shop to 11 new countries


Clothing chain C&A introduced another eleven countries to its web shop, instantly more than doubling the range of its online activities.

New Esprit CEO hails from New Look


Fashion chain Esprit will get a new CEO: Jose Manuel Martínez will leave the company and pass on the baton to Anders Kristiansen. New Look’s former CEO has to bring growth to Esprit, particularly through ambitious plans for China.

Dior exchanges Belgian CFO for British one


After eleven years as Dior Homme’s Chief Creative Officer, Belgian Kris Van Assche is to leave the fashion label to find new challenges. British designer Kim Jones will replace him.

Suitcase brand Rimowa cancels all dealer contracts


Suitcase brand Rimowa, part of luxury group LVMH since 2016, has stopped all of its dealer contracts. It wants to initiate a new procedure soon and only a fraction of the current dealers will get a new contract.

H&M disappoints once again


Swedish fashion chain Hennes & Mauritz had to present less than favourable results for its new fiscal year: investor trust has dwindled, now that sales in its home territory have also dropped for the first time in decades.

Bureau of Competition approves Yoox Net-a-Porter bid


The Italian Bureau of Competition has approved Swiss Richemont’s acquisition of Italian fashion webshop Yoox Net-a-Porter. The full bid, yet to be accepted, values the company at 2.7 billion euro.

Back to top