Leclerc keeps on growing, aims for Carrefour's throne

Leclerc keeps on growing, aims for Carrefour's throne

French hypermarket chain Leclerc has achieved excellent results in 2011, reaching a turnover of 30.2 billion euro (+5.5%) and a market share of 18% (+0.6%).  With its series of 55 months of consecutive growth, Leclerc seems ready to fulfil its ambition of becoming the French number one by 2015 through a multichannel strategy.

Internet pushes sales forward

Leclerc owes its growth mainly to the new Drive concept, allowing customers to order online and collect their groceries at a convenient time. These Drives have grown by 159% last year, reaching 2.1% of Leclerc's total turnover but accounting for one third of the group's total growth. The largest part of the group's turnover is still obtained in medium-sized hypermarkets, earning 41.5% of turnover and growing 7.1%.

 

International sales went up 1.1% to 2.4 billion euro; Leclerc is active in in neighbouring countries Italy, Portugal and Spain and Eastern European countries Poland and Slovenia.

 

Aim for 2015: taking the throne

The French group hopes to grow to a market share of 18.5%, driven by the difficult economic situation that causes many customers to search for the lowest prices – Leclerc's image is far cheaper than market leader Carrefour's. The group hopes to see its turnover grow by 4% through online expansion towards food (opening 106 Drives in 2012) and non-food (opening a webshop for “cultural products” - starting with books - in November).

 

By 2015, Leclerc hopes to take over the French number one position from Carrefour through its hypermarkets, the increased Drive network reaching 400 stores, the expansion of its “cultural” site towards music and computer games and various other “specialised concepts”.

Questions or comments? Please feel free to contact the editors


Trimmed down Nike wants to tap into market trends faster

16/06/2017

Nike wants to trim down, saying goodbye to 2 % of its staff. It has 70,700 employees worldwide, which means about 1,400 jobs will be cut.

Turnover and profit increase for Inditex

16/06/2017

Spanish fashion group Inditex experienced a strong first quarter, with a 14 % turnover increase to 5.569 billion euro and an 18 % profit increase to 654 million euro.

Ice-Watch is looking for a partner

14/06/2017

Belgian watch company Ice-Watch is for sale, although owner Jean-Pierre Lutgen is currently looking for a minority shareholder, preferably someone from the industry.

Saks OFF 5TH to arrive in the Netherlands this summer

12/06/2017

American fashion store chain Saks OFF 5TH did not miss its European debut: hundreds of customers waited in line for the opening of its store in Düsseldorf. A first store in the Netherlands will follow later this summer.

Intersport invests in online branch

09/06/2017

Sports chain Intersport will invest more in eCommerce in the next few years, to catch up to its competitors. By 2020, it should generate a “substantial part of its turnover online”.

SuitSupply’s turnover grows a fifth

08/06/2017

Clothing chain Suitsupply’s turnover grew 19 % to 207 million euro in the past fiscal year. The holding company did suffer a 2.6 million euro loss, mainly because of high financing costs.

Back to top