Lay’s bans artificial additives from its crisps

Lay’s bans artificial additives from its crisps

Crisp producer Lay’s has started banning all artificial conservatives, colourings and flavour enhancers from its products. By the summer of 2014 all crisps will be produced by a "more natural" recipe.

Demand of the consumer

The scrapping of all artificial conservatives, colourings and flavour enhancers from crisps is the direct result of a consumer survey of 2010. On the question when consumers considered a product as “natural”, the absence of artificial colourings, conservatives and flavour enhancers was the most common answer.

 

The challenge was coming up with a recipe without artificial additives, while preserving the taste. Because adjusting the recipe is complex and time consuming, the different Lay’s recipes will be adjusted in several phases. Today several flavours such as Bolognese, Heinz Tomato Ketchup and Natural are all available without artificial additives.

 

By the summer of 2014 all varieties will be prepared according to the new recipe. Lay’s will state on the package if the flavour is already being produced without artificial additives.

 

Third step toward more “honest” product

Lay’s says it has been working for five years to gradually improve the recipe of its crisps. This is the third big step in a “process towards a more honest product”, says the brand.

 

In 2007 Lay’s replaced palm oil by sunflower oil, which reduced the amount of saturated fats by 70%. In 2011 the brand cut back on the usage of salt by 25% and now the company removes all artificial conservatives, colourings and flavour enhancers from its crisps.

 

“This adjustment is in line with the intention of parent company PepsiCo to improve the compounds of a series of diverse products (from cereals to juices and crisps). Enjoying more responsibly is the message”, they say.

Questions or comments? Please feel free to contact the editors


Hunkemöller is European Retailer of the Year

14/12/2017

Dutch lingerie chain Hunkemöller has been elected “Retail of the Year Europe 2017-2018”. Q&A, which also elects a “Retailer of the Year” in Belgium and the Netherlands, organized the election for the third time.

Amancio Ortega leaves Inditex with strong quarterly growth

14/12/2017

Over the first three quarters of fiscal year 2017, Inditex’ turnover grew 10 % to 17.96 billion euro. The Spanish fashion company published the results as its boss, Amancio Ortega, stepped down.

Glimmer of hope for fashion retail in 2018

08/12/2017

McKinsey wrote in its The State of Fashion 2018 study that the industry has survived the harshest, even though nothing will ever be as it used to be. Growth will come from southern and eastern regions; fast-fashion will become even faster and the large companies will become even larger.

Gucci investigated for tax avoidance

04/12/2017

The Italian police raided Gucci’s offices in Milan and Florence, looking for evidence of tax avoidance. The fashion label admitted there was an investigation and that it is fully cooperating.

Quiksilver wants to acquire Billabong

01/12/2017

Surfing brand Quiksilver tabled a 150 million dollar (125 million euro) bid for its competitor, Billabong. It may be the latter’s only way out, with compounding losses in the past few years.

Benetton moves back to its roots

30/11/2017

Luciano Benetton, founder of the Italian fashion chain, will take back control at the age of 82. He wants to return his company to its former glory: “The decay is unbearable”, he announced in the La Repubblica paper.

Back to top