Italian coffee brand Lavazza is allegedly interested to buy the L'Or brand from DE Master Blenders. An official bid should be lodged in November, but there may be others who will step in.
L'Or and Grand Mere have been put up for sale following the merger between DE Master Blenders and Mondelez' coffee branch. Both brands have to be sold in order to avoid market domination for the newly-merged company. The sale should bring in 400 to 500 million euro.
Lavazza is apparently not the only interested party, as Israeli Strauss Group and investment groups BC Partners, Cinven, CD&R and Pai Partners are also looking at a possible purchase.
The Reiman family will own 51 % of the new company, called Jacobs Douwe Egberts, while Mondelez will have the remaining 49 %.