Kraft enjoys growth in last Q1 before split | RetailDetail

Kraft enjoys growth in last Q1 before split

Kraft enjoys growth in last Q1 before split

In the first three months of 2012, Kraft Foods has realised growths in both turnover (+4.1%) and profit (+2%). In its last year before dividing itself in two separate entities, the group maintains its 5% turnover growth forecast.

Rising prices push sales higher

The American food giant saw higher prices (+5.5%) push its turnover to 13.1 billion dollar (almost 10 billion euro): the volume growth of 1% was only a small part of the company's organic growth of 6.5%. Most of Kraft's growth came, obviously, from the emerging markets, where sales  rose by 8.5%. In Europe, the company's growth still was 4.5%, climbing to 3.23 billion dollar (2.4 billion euro).


These results allow Kraft to keep its forecasts on a 5% turnover growth, thus outperforming main competitor Kellogg: the cereal producers had torevise their forecasts downwards as sales in Europe fell way below expectations.


Last year as one company

Last August, the company announced its plans to break up into a global snack company and a North American food producer. The former, renamed Mondelēz, include brands like Milka, Philadelphia, Tuc and Lu and has a turnover of 24 billion euro. The latter, keeping the name of Kraft Foods, will earn 12 billion euro per year.  

Questions or comments? Please feel free to contact the editors

H&M opens web shop on Tmall


Swedish H&M has opened a web shop on Chinese platform Tmall. The company has been through a difficult year with a turnover drop, and the cooperation with Alibaba's platform is a first step following its new strategy that focuses more on online sales.

Guess' turnover grows, but company suffers loss


Fashion company Guess has managed to boost its turnover in 2017, but it did suffer a near 8 million dollar loss compared to the nearly 25 million dollar profit from 2016.

C&A expands web shop to 11 new countries


C&A has introduced its webshop to another eleven countries, instantly more than doubling the range of its online activities. Denmark, Finland, Greece and Sweden are completely new markets, where the chain doesn't have physical stores yet.

New Esprit CEO hails from New Look


Fashion chain Esprit will get a new CEO: Jose Manuel Martínez will leave the company and pass on the baton to Anders Kristiansen. New Look’s former CEO has to bring growth to Esprit, particularly through ambitious plans for China.

Dior exchanges Belgian CFO for British one


After eleven years as Dior Homme’s Chief Creative Officer, Belgian Kris Van Assche is to leave the fashion label to find new challenges. British designer Kim Jones will replace him.

Suitcase brand Rimowa cancels all dealer contracts


Suitcase brand Rimowa, part of luxury group LVMH since 2016, has stopped all of its dealer contracts. It wants to initiate a new procedure soon and only a fraction of the current dealers will get a new contract.

Back to top