InBev families invest in gluten-free Genius | RetailDetail

InBev families invest in gluten-free Genius

InBev families invest in gluten-free Genius

Verlinvest, the investment company owned by the InBev families de Mévius and de Spoelberch, will invest in a large British gluten-free manufacturer Genius Foods. The move will strengthen Verlinvest's position in the drink and food market.

Gluten-free bread and cookies

"The Genius Foods investment happened a couple of week ago, but has remained under the radar up until now", Belgian business newspaper De Tijd wrote. According to the paper, Verlinvest invested "several million pounds", but it is unclear how many shares it will get. "The Verlinvest investment should help the company expand internationally and to research new products, while also shortening British delivery times", the paper concludes.


Genius Foods, founded in 2009 in Edinburgh, makes gluten-free bread, pastries, cookies and pies, while it managed a 2013 turnover of some 60 million euro with 350 employees.


Food and e-commerce

Genius Foods is Verlinvest's eighth participation in a food company, with Popchips (low-fat chips), Bevyz (drink capsules), Vita Coco (coconut drinks), Leblon (liquor), Hint (water with aroma and vitamins), Sula Vineyards (wine) and Sambazon (smoothies based on Acai berries) also on the list. It also had a participation in French drink group Remy-Cointreau up until last year.


The group is also fully focused on e-commerce investments, with a participation in Zalora, Lazada and The Iconic (owned by the German Rocket Internet group).

Questions or comments? Please feel free to contact the editors

Dior exchanges Belgian CFO for British one


After eleven years as Dior Homme’s Chief Creative Officer, Belgian Kris Van Assche is to leave the fashion label to find new challenges. British designer Kim Jones will replace him.

Suitcase brand Rimowa cancels all dealer contracts


Suitcase brand Rimowa, part of luxury group LVMH since 2016, has stopped all of its dealer contracts. It wants to initiate a new procedure soon and only a fraction of the current dealers will get a new contract.

H&M disappoints once again


Swedish fashion chain Hennes & Mauritz had to present less than favourable results for its new fiscal year: investor trust has dwindled, now that sales in its home territory have also dropped for the first time in decades.

Bureau of Competition approves Yoox Net-a-Porter bid


The Italian Bureau of Competition has approved Swiss Richemont’s acquisition of Italian fashion webshop Yoox Net-a-Porter. The full bid, yet to be accepted, values the company at 2.7 billion euro.

Donatella Versace stops using fur


Italian fashion brand Versace will no longer use fur: designer Donatella Versace no longer wants to kill animals for fashion, she explained in an interview with The Economist.

"Best year ever" for Danish shoe brand Ecco


Ecco can look back on 2017 as its best financial year ever. The Danish shoe brand, known for its “follow the foot” philosophy, exceeded its own expectations thanks to an 8 % growth.

Back to top