Ikea opens pop-up for food in Paris | RetailDetail

Ikea opens pop-up for food in Paris

Ikea opens pop-up for food in Paris

Swedish furniture chain Ikea is to open a pop-up store in the heart of Paris, called Mums. The store will sell all types of food products, like bread, dumplings and sauces.

Workshops

The store, located in the Marais district, will only be open on 14 and 15 November and have a wide range of frozen products, smoothies, cookies, sauces and more. In total, it will have some 100 products on sale. It will also sell specific Christmas items, like gingerbread houses and spiced cookies.

 

The pop-up store will also feature several events and workshops in the basement, like a course of "Swedish for dummies", that should help customers understand and memorize Ikea's product names. There is also a photography course to teach people how to take pictures of their food and workshop on how to decorate plates with paint.

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