Ikea opens pop-up for food in Paris

Ikea opens pop-up for food in Paris

Swedish furniture chain Ikea is to open a pop-up store in the heart of Paris, called Mums. The store will sell all types of food products, like bread, dumplings and sauces.

Workshops

The store, located in the Marais district, will only be open on 14 and 15 November and have a wide range of frozen products, smoothies, cookies, sauces and more. In total, it will have some 100 products on sale. It will also sell specific Christmas items, like gingerbread houses and spiced cookies.

 

The pop-up store will also feature several events and workshops in the basement, like a course of "Swedish for dummies", that should help customers understand and memorize Ikea's product names. There is also a photography course to teach people how to take pictures of their food and workshop on how to decorate plates with paint.

Questions or comments? Please feel free to contact the editors


Fewer customers and lower turnover for H&M

15/12/2017

Swedish H&M Group suffered a 4 % turnover drop in the fourth quarter because its stores welcomed fewer customers.

Hunkemöller is European Retailer of the Year

14/12/2017

Dutch lingerie chain Hunkemöller has been elected “Retail of the Year Europe 2017-2018”. Q&A, which also elects a “Retailer of the Year” in Belgium and the Netherlands, organized the election for the third time.

Amancio Ortega leaves Inditex with strong quarterly growth

14/12/2017

Over the first three quarters of fiscal year 2017, Inditex’ turnover grew 10 % to 17.96 billion euro. The Spanish fashion company published the results as its boss, Amancio Ortega, stepped down.

Glimmer of hope for fashion retail in 2018

08/12/2017

McKinsey wrote in its The State of Fashion 2018 study that the industry has survived the harshest, even though nothing will ever be as it used to be. Growth will come from southern and eastern regions; fast-fashion will become even faster and the large companies will become even larger.

Gucci investigated for tax avoidance

04/12/2017

The Italian police raided Gucci’s offices in Milan and Florence, looking for evidence of tax avoidance. The fashion label admitted there was an investigation and that it is fully cooperating.

Quiksilver wants to acquire Billabong

01/12/2017

Surfing brand Quiksilver tabled a 150 million dollar (125 million euro) bid for its competitor, Billabong. It may be the latter’s only way out, with compounding losses in the past few years.

Back to top