Ikea opens pop-up for food in Paris | RetailDetail

Ikea opens pop-up for food in Paris

Ikea opens pop-up for food in Paris

Swedish furniture chain Ikea is to open a pop-up store in the heart of Paris, called Mums. The store will sell all types of food products, like bread, dumplings and sauces.

Workshops

The store, located in the Marais district, will only be open on 14 and 15 November and have a wide range of frozen products, smoothies, cookies, sauces and more. In total, it will have some 100 products on sale. It will also sell specific Christmas items, like gingerbread houses and spiced cookies.

 

The pop-up store will also feature several events and workshops in the basement, like a course of "Swedish for dummies", that should help customers understand and memorize Ikea's product names. There is also a photography course to teach people how to take pictures of their food and workshop on how to decorate plates with paint.

Questions or comments? Please feel free to contact the editors


Isabel Marant opens first Dutch store

24/05/2018

Fashion brand Isabel Marant opened its very first Dutch boutique in Amsterdam. It is located in the P.C. Hooftstraat, in a former McGregor store.

Zara opens new flagship store with holograms and robots

18/05/2018

Zara’s remodeled flagship store in Stratford (London) welcomes customers with holograms, robot arms and iPad-powered employees. The store wants to unite the best of both the online and offline shopping world.

Komono wants to reach 10 physical stores this year

17/05/2018

Belgian accessory label Komono wants to double its number of physical stores to ten this year. “The stores are important to tell our story”, Anton Janssens and Raf Maes told De Standaard.

Hema has to pay Levi's millions

17/05/2018

Store chain Hema needs to pay a 4.4 million euro fine to jeans brand Levi’s after the latter went to court because Hema applied its V-shaped stitching to its own collection.

Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.