Iglo has launched a campaign to bring food waste to the forefront. "Forever Food Together" should help motivate people to freeze food to help counter food waste.
"Save 320 euro per year"
Some 89 million tonnes of food is thrown away each year, a third of the world's total food production. A lot gets wasted because families buy too much and then throw away a lot. Iglo believes that families could save up to 320 euro if they decided to freeze food.
"Freezing food, as a means of preservation, has the potential to play a key role in the fight against food waste. As the leaders in frozen food across Europe, [it] allows us to take a leadership role and encourage people to use freezing and their freezers to waste less food", Iglo CEO Elio Leoni Sceti said.
That is why Iglo will introduce a new "green" captain on its packaging, which should help people see the benefits of frozen food. Frozen food products reduce food waste by 47 %, Iglo states. Through Forever Food Together, Iglo has also promised to manufacture all of its products in a sustainable and clean way by 2020.