H&M will open Weekday stores in London and Paris H&M will open Weekday stores in London and Paris | RetailDetail

H&M will open Weekday stores in London and Paris

H&M will open Weekday stores in London and Paris

H&M is going to expand its denim brand Weekday's store network to London and Paris this spring. For the Swedish brand, the stores on Regent Street and in the Marais district will be its first steps into these countries. 

Raising brand awareness

The goal is not only to reach more customers, but also to raise brand awareness for Weekday. Managing director David Thörewik considers Regent Street "one of the world’s premier shopping destinations" and feels its Paris location, with its plethora of youthful fashion brands like Isabel Marant, Cheap Monday and Zadig & Voltaire, is a perfect fit.

 

H&M has confirmed the expansion of its fourth brand (along with the eponymous chain, COS and & Other Stories), but no actual date has been given for either store opening. Currently, the brand has 27 stores all across Europe.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.

H&M is turning to algorithms to boost sales again

14/05/2018

In an effort to reverse the decline in its worldwide sales, H&M is using technology that will help the world’s largest clothing brand stock its stores more efficiently, sell more effectively and adapt more quickly to current consumer trends.

Zalando's profit wiped away in first quarter

08/05/2018

German online retailer Zalando saw its first quarter profit completely wiped away: last year's 5.1 million euro net profit turned into a 15 million euro loss. Turnover grew 22 %, investments being the cause for both.

Strong online growth for Hugo Boss

03/05/2018

German fashion brand Hugo Boss managed growth in every region in the first quarter. Group turnover grew 5 % to 650 million euro, partially thanks to strong web shop sales.

France will impose recycling for unsold clothing in 2019

02/05/2018

The French government plans to impose a ban on the disposal or destruction of unsold clothing by fashion companies. The measure extends the rules already in place for food waste to the spillage of clothing.