German Rocket Internet and Insight Venture Partners, two of the current investors at HelloFresh, have given the ambitious Dutch meal delivery service another 110 million euro.
HelloFresh wants to become the market leader in the field of online deliveries: "Our company has grown tremendously over the past few months, which means that an increasing number of customers enjoy the ease of the HelloFresh Box at home and have been eating our delicious and healthy meals", founder Maartje Frederiks said.
HelloFresh, founded in November 2011, delivers meal boxes full of recipes and the perfect amount of fresh ingredients on a weekly basis. "We keep looking for means to make healthy food easier and more fun and that challenge motivates and inspires us to bring the company to the next level."
"Improve customer experience"
The additional 110 million euro will be used to "improve the customer experience even more, with additional flexibility for our customers, and to improve our product and service."
HelloFresh is active in 7 countries and alongside Rocket Internet and Insight Venture Partners, both Phenomen Ventures and Vorwerk Direct Selling Ventures have also invested in HelloFresh.