HelloFresh Benelux targets 75,000 active subscribers for 2015 | RetailDetail

HelloFresh Benelux targets 75,000 active subscribers for 2015

HelloFresh Benelux targets 75,000 active subscribers for 2015

HelloFresh Benelux will reach 75,000 active subscribers, according to CEO Maartje Frederiks' statements in an upcoming article in Dutch Emerce magazine.

"Benelux is doing well"

The start-up is delivering 4 million meal boxes per day on a worldwide scale, with 172,000 active subscribers in 2014. Numbers for this year have not yet been revealed, but the group is active in Belgium, the Netherlands, Germany, Australia, the United Kingdom, Austria and the United States.


"Within the group, the Benelux is doing very well", Frederiks told Emerce. "Just like last year, we expect to triple our subscribers, increase our meal deliveries 8-fold and our turnover 11-fold."


International development

HelloFresh uses a subscription model to home-deliver healthy meal boxes. The company - founded in Berlin, where its main offices are located - provides the ingredients for 3 to 5 meals you can make at home.


The largest shareholders are Rocket Internet, with nearly 52 % of shares, and Insight Venture Partners. Last February, its shareholders coughed up another 126 million dollars to support further development.

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