Gucci files lawsuit against Forever 21 | RetailDetail

Gucci files lawsuit against Forever 21

Gucci files lawsuit against Forever 21
Shutterstock

Fashion label Gucci has decided to file a lawsuit against fashion chain Forever 21 in the United States. The case revolves around several pieces of clothing, all with a blue-red-blue or green-red-green ribbon. 

“Reprehensible exploitation”

According to Gucci, it has a trademark for that particular type of combination, as it has been part of its own collections for more than fifty years. Forever 21 does not agree and filed its own lawsuit after Gucci had sent several cease and desist letters asking for the items to be removed from sale.

 

Forever 21 had asked a judge to dismiss Gucci’s trademark. It also feels there is no confusion at all, because the consumer is smart enough to realize that a Forever 21 piece has nothing to do with the Italian fashion brand. However, Gucci has now filed a counter-claim based on two issues: it wants Forever 21’s claim to be dismissed and it wants its own trademark to be upheld.

 

“Despite Forever 21's attempt to use its lawsuit to intimidate Gucci into ceasing its trademark enforcement efforts, Gucci is as committed as ever to protecting its long established intellectual property rights, which are at the heart of the brand's identity, and to ending once and for all Forever 21's reprehensible exploitation of its distinctive trademarks and those of other brands who have suffered the same type of piracy”, Gucci said in a statement.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Belgian FNG Group wants speedy flotation in Brussels

13/06/2018

Belgian fashion group FNG hopes it can enter the Brussels stock exchange as early as next month, in order to secure a lot of new investments for the further expansion of its Brantano chain.

Zalando lets your smartphone choose your gift

06/06/2018

Starting from October, you can literally ask your smart phone which gift it wants to pick for you. Zalando and Google are collaborating on a gift-picking chat bot for the virtual Google Assistant, which is present on all Android phones.

Brantano wants to become "as big as Zalando"

06/06/2018

While Zalando is a strong multinational player, there has to be room in Belgium for a strong local fashion web shop. Dieter Penninckx, FNG Group's CEO, thinks that his brand Brantano can claim that place.

Web boutique CarréCouture relaunches after bankruptcy

28/05/2018

Belgian luxury web shop CarréCouture has gone bankrupt after a mere year. The Van Gansewinkel family, known from the waste company and co-owner of this formula, will try to relaunch anyway.

Isabel Marant opens first Dutch store

24/05/2018

Fashion brand Isabel Marant opened its very first Dutch boutique in Amsterdam. It is located in the P.C. Hooftstraat, in a former McGregor store.

Zara opens new flagship store with holograms and robots

18/05/2018

Zara’s remodeled flagship store in Stratford (London) welcomes customers with holograms, robot arms and iPad-powered employees. The store wants to unite the best of both the online and offline shopping world.