German vegan supermarket targets 60 stores | RetailDetail

German vegan supermarket targets 60 stores

German vegan supermarket targets 60 stores

German vegan supermarket Veganz believes it has found a niche with its type of store as turnover is growing spectacularly and it already has 9 stores, while its founder has lofty goals.

Goal: 60 stores by 2020

Launched in February 2011, the German chain focuses on the growing vegan market. Vegans are people who not only avoid meat, but also any other animal-based product. Germany has 7 million vegetarians, among them some 900,000 vegans. The chain has more than 4,500 products on offer, coming from 270 suppliers in 30 different countries.


The chain currently has seven stores in Germany, one in the Czech Republic (Prague) and one in Austria (Vienna). The number of stores proves there is a market for this particular type of store: "The time is now and this is an idea with potential", founder Jan Bredack, who has been a vegan since 1 January 2009, said.


The numbers seem to agree with him: 2013 turnover reached 5.3 million euro, but the first half of this year already brought in 50 million euro. Veganz hopes to end the year with a turnover reaching over 100 million euro.


The founder is very ambitious: "By 2020, we aim to have 60 stores in Europe and the United States." Jan Bredack aims to achieve that through franchise stores.

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