German meat giant turns attention to vegetarian options | RetailDetail

German meat giant turns attention to vegetarian options

German meat giant turns attention to vegetarian options

German meat company Rügenwalder Mühle has launched a vegetarian product range in the hopes of grabbing market share in this expanding market. On top of that, the company says it wants to contribute to a better environment.

"Logical step"

Rügenwalder Mühle wants to counter meat's increasingly bad image as an ever more consumers have (partially) moved over to alternative food intake: they want healthier food and a smaller ecological food print. The meat industry uses a huge amount of natural resources.

 

"Our brand is well-positioned, but the meat industry is not", CEO Christian Rauffus told German Der Spiegel. "Vegetarian products are merely a logical step to us." He has even called sausages the cigarette of the future, exactly because of that worsening public image.

 

The move has already proven to be a success: four of the company's ten best-selling products are vegetarian products and it expects 30 % of its 2020 turnover to come from vegetarian products. If the current growth is maintained, the company should reach that forecast next year already.

Questions or comments? Please feel free to contact the editors


Komono wants to reach 10 physical stores this year

17/05/2018

Belgian accessory label Komono wants to double its number of physical stores to ten this year. “The stores are important to tell our story”, Anton Janssens and Raf Maes told De Standaard.

Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.

H&M is turning to algorithms to boost sales again

14/05/2018

In an effort to reverse the decline in its worldwide sales, H&M is using technology that will help the world’s largest clothing brand stock its stores more efficiently, sell more effectively and adapt more quickly to current consumer trends.

Zalando's profit wiped away in first quarter

08/05/2018

German online retailer Zalando saw its first quarter profit completely wiped away: last year's 5.1 million euro net profit turned into a 15 million euro loss. Turnover grew 22 %, investments being the cause for both.

Strong online growth for Hugo Boss

03/05/2018

German fashion brand Hugo Boss managed growth in every region in the first quarter. Group turnover grew 5 % to 650 million euro, partially thanks to strong web shop sales.