General Mills and Kellogg's bow to Oxfam | RetailDetail

General Mills and Kellogg's bow to Oxfam

General Mills and Kellogg's bow to Oxfam

Kellogg's will take thorough measures to reduce its greenhouse gas emissions throughout its supply chain. Kellogg's is the second food giant (after General Mills) that has buckled under Oxfam's and 238,000 consumers worldwide.

Global warming = more hunger

Oxfam welcomes Kellogg's work to become an industry front-runner in the fight against climate change and the subsequent damage for people all over the world", Monique van Zijl (responsible for the 'Behind the Brands' campaign at Oxfam) said.


"We are happy that Kellogg's has shown leadership. Its dedication to tackle the emission of greenhouse gasses will pressurize governments and other companies who will now have to realize that climate change is real, that it is happening now and that we have to stop it now", Oxfam said. Kellogg's promises follow General Mills' (known for Häagen-Dazs for example) promises several weeks ago.


Sustainable global initiatives

Kellogg's sustainability measures are focused on two pillars: responsible purchase and natural resources. It will responsibly source its top 10 ingredients and materials. It will also further reduce energy and GHG emissions by an additional 15 percent by 2020.


"In a world with 8.3 billion people in 2030, our employees are looking for ways to limit the use of natural resources during the manufacturing process or to recycle or the re-use them", Diane Holdorf (chief sustainability officer) at Kellogg's.


It also subtlety points out that W.K. Kellog has been using recyclable materials for more than 100 years when he made his very first cereal packaging.


Pringles in Mechelen joins in

Kellogg's also owns the Pringles factory in Mechelen, a location that has already focused on sustainability a lot. It lowered the installations' energy consumption by more than 5 % since 2005 and is a zero-waste factory.


A employee initiative in 2009 resulted in additional water and energy limitation. It appointed an energy specialist in 2013 and it drafted a list of opportunities that have to help reach its 2020 goals for energy consumption. It aims to optimize its pressurized air system and increase its heat gain.


"Our new initiatives are meant we can keep delivering the best sustainable products, while we also want to take into account what is best for man and the planet", Olivier Vernier (Kellog Benelux' general manager) said. "We are proud that our Belgian factory has managed to reduce its energy levels and its waste responsibly, enriching the life of every consumer."

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