French chain Monoprix is opening its first store in the Grand Duchy of Luxembourg in the first quarter of 2014, near the railway station of the capital. The 5 million euro investment will see 30 people employed. , The French hope to build a Luxembourgish chain through franchise stores.
Monoprix and Monop heading for Luxembourg
Both French franchise holders (Eliran Hagège and Éric Amiel) plan to open a second Monoprix store in Esch-sur-Alzette, and on top of that they hope to realize another eight smaller Monop stores (ranging between 250 sqm and 750 sqm). These smaller stores will focus exclusively on food products. Hagège and Amiel already own a Parisian Monoprix store.
Aside from food products, Monoprix has tools, clothing, cosmetics, household items and gift items in its array of products. Monoprix used to be a joint venture between Casino and Galeries Lafayette, but has been Casino’s sole propriety from this Summer onwards, when it bought Galeries Lafayette’s 50 % stake.
(translated by Gary Peeters)