Fourth Picard Surgelés store arrives in Uccle

Fourth Picard Surgelés store arrives in Uccle

French frozen food chain Picard Surgelés has opened a fourth store, in Uccle, which means it now has 14 stores in Belgium, while it aims to create some 60 in total.

Interesting market

 

Belgium is an interesting market for Picard because on average, Belgians eat 50 kilogram of frozen foods on a yearly basis, while French people only use 35, and its stores fill a void left by O'Cool.

 

Picard serves more than 600 products, while it generates a 1.4 billion euro turnover. It is not only expanding in Belgium, but also in Italy and Sweden.

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