Fourth Picard Surgelés store arrives in Uccle | RetailDetail

Fourth Picard Surgelés store arrives in Uccle

Fourth Picard Surgelés store arrives in Uccle

French frozen food chain Picard Surgelés has opened a fourth store, in Uccle, which means it now has 14 stores in Belgium, while it aims to create some 60 in total.

Interesting market

 

Belgium is an interesting market for Picard because on average, Belgians eat 50 kilogram of frozen foods on a yearly basis, while French people only use 35, and its stores fill a void left by O'Cool.

 

Picard serves more than 600 products, while it generates a 1.4 billion euro turnover. It is not only expanding in Belgium, but also in Italy and Sweden.

Questions or comments? Please feel free to contact the editors


Zara opens new flagship store with holograms and robots

18/05/2018

Zara’s remodeled flagship store in Stratford (London) welcomes customers with holograms, robot arms and iPad-powered employees. The store wants to unite the best of both the online and offline shopping world.

Komono wants to reach 10 physical stores this year

17/05/2018

Belgian accessory label Komono wants to double its number of physical stores to ten this year. “The stores are important to tell our story”, Anton Janssens and Raf Maes told De Standaard.

Hema has to pay Levi's millions

17/05/2018

Store chain Hema needs to pay a 4.4 million euro fine to jeans brand Levi’s after the latter went to court because Hema applied its V-shaped stitching to its own collection.

Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.

H&M is turning to algorithms to boost sales again

14/05/2018

In an effort to reverse the decline in its worldwide sales, H&M is using technology that will help the world’s largest clothing brand stock its stores more efficiently, sell more effectively and adapt more quickly to current consumer trends.