Founder of easyJet Stelios Haji-Ioannou wants to start his own discount chain in the United Kingdom and plans on being even cheaper than Aldi and Lidl. The first location of easyFoodstore.com will be in Croydon in South-London.
Expansion for next year?
The discount chain will sell products such as fruit and vegetables, meat and poultry, beverages, household products and personal care products. If the test with the first location shows enough potential for its approach, then the billionaire wants to roll out his retail project on a wider scale in 2014.
The launch of the chain happens at a time when half a million Brits need a food bank to provide for their daily needs. Haji-Ioannou is not unaware of this problem: with ‘Food from the heart’ he has his own charity programme.
Haji-Ioannou says this new initiative does not hold a big financial risk: the first shop will open on the ground floor of an office building that was recently acquired by the easy-group. The top three floors will hold an easyHotel. It is also possible two floors will be used for an easyGym.