Foodmaker turns attention to Europe | RetailDetail

Foodmaker turns attention to Europe

Foodmaker turns attention to Europe

Belgian restaurant chain Foodmaker, which recently relaunched under the guidance of salad producer Starmeal, has turned its attention to the conquest of Europe. Neighbouring countries France, the Netherlands and Germany, and further afield Sweden, are the first foreign targets.


Before it expands across Europe however, the company will take care of its Belgian expansion. The Foodmaker at the Guldenvlieslaan in Brussels is currently the only one in Belgium which has been remodeled to its new formula, but the company intends to add another six in the upcoming six months. Once that has been achieved, CEO Lieven Vanlommel wants to head into Europe.


Vanlommel believes countries like France, the Netherlands, Germany and Sweden are good options for expansion. The company will not only consider opening its own restaurants in these countries, but also has shop-in-shops in mind. To that purpose, it has collaborations with Kinepolis and an international hotel chain lined up.


Starmeal, mostly known as a healthy meal supplier for supermarkets, has been Foodmaker's co-owner for quite a while, but acquired all shares back in December. It quickly started to remodel Foodmaker's formula, with an increased focus on hand-made meals, sustainable packaging and the restaurant chain's interior design.

Questions or comments? Please feel free to contact the editors

C&A expands web shop to 11 new countries


Clothing chain C&A introduced another eleven countries to its web shop, instantly more than doubling the range of its online activities.

New Esprit CEO hails from New Look


Fashion chain Esprit will get a new CEO: Jose Manuel Martínez will leave the company and pass on the baton to Anders Kristiansen. New Look’s former CEO has to bring growth to Esprit, particularly through ambitious plans for China.

Dior exchanges Belgian CFO for British one


After eleven years as Dior Homme’s Chief Creative Officer, Belgian Kris Van Assche is to leave the fashion label to find new challenges. British designer Kim Jones will replace him.

Suitcase brand Rimowa cancels all dealer contracts


Suitcase brand Rimowa, part of luxury group LVMH since 2016, has stopped all of its dealer contracts. It wants to initiate a new procedure soon and only a fraction of the current dealers will get a new contract.

H&M disappoints once again


Swedish fashion chain Hennes & Mauritz had to present less than favourable results for its new fiscal year: investor trust has dwindled, now that sales in its home territory have also dropped for the first time in decades.

Bureau of Competition approves Yoox Net-a-Porter bid


The Italian Bureau of Competition has approved Swiss Richemont’s acquisition of Italian fashion webshop Yoox Net-a-Porter. The full bid, yet to be accepted, values the company at 2.7 billion euro.

Back to top