First Belgian store for French frozen food chain Thiriet | RetailDetail

First Belgian store for French frozen food chain Thiriet

First Belgian store for French frozen food chain Thiriet

French frozen food chain Thiriet wants to conquer Belgium and has just opened its first store, pick-up point included, in Waterloo. It remains to be seen how many additional stores will follow, but there will definitely be more.

180 stores and 1.5 million customers

The first Belgian store (look at the photos here) is a franchise store, launched by Eric Hubert who is also responsible for the Belgian Leader Price stores.

 

The French chain may not be well-known in Belgium, it is the second largest frozen food chain in France and even the market leader when it comes to home delivery of frozen food. In France, it trails Picard, another frozen food chain that launched its Belgian assault in Waterloo. In total, Thiriet has 180 stores (Luxembourg included) and 2,800 employees, who welcome 1.5 million customers per year. Its yearly turnover is some 400 million euro.

 

The company has its roots in Eloyes, located in the Vosges, where Claude Thiriet took control of the family bakery in 1966. He launched a catalog home delivery service a few years later and opened his first frozen food store in 1985. Now, the company has 180 stores, usually 250 - 350 sqm. Each store has some 1,200 products, ranging from 450 types of ice cream and pastries to fruit and vegetables, meat, fish and prepared meals.

Questions or comments? Please feel free to contact the editors


Are Chinese prisoners working for H&M and C&A?

20/02/2018

British former journalist Peter Humphrey has accused C&A and H&M of using forced labour. He claims to have seen how Shanghai prisoners were forced to work for Western chains, something the retailers will now investigate.

Chanel acquires stake in online retailer Farfetch

19/02/2018

French fashion label Chanel obtained a minority stake in British Farfetch. It wants to use the online retailer’s expertise to create more digital innovations for its own customers.

Monoprix wants to acquire web shop Sarenza

19/02/2018

Store chain Monoprix, part of French Groupe Casino, entered negotiations to acquire online shoe seller Sarenza, one of France’s prime online brands.

Zalando expands collaboration with German retailers

16/02/2018

Zalando has further expanded its collaboration with physical retailers in Germany. Shoe stores were already able to ship through Zalando and now clothes stores can too.

Kiabi opens largest Belgian store in Westland Shopping Center

15/02/2018

French clothing chain Kiabi will open its fifth Belgian store in the Westland Shopping Center in Anderlecht. This will become its largest Belgian store to date, spread across 1,800 sqm.

H&M warns for difficult 2018

15/02/2018

Swedish fashion group H&M warns that 2018 could be yet another difficult year for the company. It is working to improve online sales, but store turnover will most likely continue to drop.

Back to top