Ferrero Rocher has emphasized its link to the holiday season with a giant christmas tree in the Paris Saint-Lazare station. The peculiar thing about the tree is that it is entirely made out of thousands of chocolate treats.
Nearly 3,000 chocolate treats
Walking into the station’s mall, one will not be able to miss the tree of 12 meters high with nearly 3,000 chocolate Ferrero Rochers. The Christmas tree was designed to create a (relatively) cheap way to create a bit of buzz surrounding the brand. The idea came from shopping centre owners Groupe Klépierre.
"Saint-Lazare’s commercial space allows people to view spectacular creations from each of the station’s three stories”, said Sandrine Quesnel, head of marketing and communication for Groupe Klépierre. Shoppers will discover three Ferrero Rocher products at the base of the tree, among which the ‘limited edition’ hourglass. A personal message can be added to this particular edition.
(Translated by Gary Peeters)