End of the road for Jupiler Force

End of the road for Jupiler Force

AB Inbev has not managed to create a long-lasting product with Jupiler Force and that is why the alcohol-free beer will no longer be produced.

Jupiler Force was launched in 2011 and tried to convince men that alcohol-free beer tasted pretty much the same as regular beer, but sales lagged behind even though "tests showed that people were looking for an alcohol-free alternative".

Tags: