Dick Boer: "AH private labels have to be added to other formulas" | RetailDetail

Dick Boer: "AH private labels have to be added to other formulas"

Dick Boer: "AH private labels have to be added to other formulas"

Ahold's current CEO and upcoming CEO of the merger company with Delhaize, Dick Boer, says Albert Heijn has been too reticent over these past few years when it came to its own private labels. He feels the company should add its own private labels to other Ahold formulas more.

"Too reticent"


He revealed this train of thought during an interview regarding the merger with Delhaize, a Belgian company which has been selling its own private labels all across other formulas for years. That particular tactic is not something overly present at Albert Heijn.


"We have been too reticent in that regard. It may have something to do with pride, that we wanted to make our own mark, although we have started selling AH Basic in the Czech Republic. Why fuss whether the customer understands the meaning of the AH abbreviation? He knows it is a "basic product, a cheaper alternative", he told NRC Handelsblad. According to Boer, Albert Heijn products may soon appear in Delhaize stores and the other way around.


"Own plans will continue"

In that same interview, he added that Delhaize Belgium will continue to exist and that AH will remain the most important brand in the Netherlands. Albert Heijn will also keep opening new stores in Belgium.


"Don't forget that both companies had and continue to have their own plans. We have announced a merger, but that process has just started. In the meantime, we will open new stores in Belgium and Hannaford (part of Delhaize) will open new stores in Boston. Those plans will just continue to unfold."

Questions or comments? Please feel free to contact the editors

H&M opens web shop on Tmall


Swedish H&M has opened a web shop on Chinese platform Tmall. The company has been through a difficult year with a turnover drop, and the cooperation with Alibaba's platform is a first step following its new strategy that focuses more on online sales.

Guess' turnover grows, but company suffers loss


Fashion company Guess has managed to boost its turnover in 2017, but it did suffer a near 8 million dollar loss compared to the nearly 25 million dollar profit from 2016.

C&A expands web shop to 11 new countries


C&A has introduced its webshop to another eleven countries, instantly more than doubling the range of its online activities. Denmark, Finland, Greece and Sweden are completely new markets, where the chain doesn't have physical stores yet.

New Esprit CEO hails from New Look


Fashion chain Esprit will get a new CEO: Jose Manuel Martínez will leave the company and pass on the baton to Anders Kristiansen. New Look’s former CEO has to bring growth to Esprit, particularly through ambitious plans for China.

Dior exchanges Belgian CFO for British one


After eleven years as Dior Homme’s Chief Creative Officer, Belgian Kris Van Assche is to leave the fashion label to find new challenges. British designer Kim Jones will replace him.

Suitcase brand Rimowa cancels all dealer contracts


Suitcase brand Rimowa, part of luxury group LVMH since 2016, has stopped all of its dealer contracts. It wants to initiate a new procedure soon and only a fraction of the current dealers will get a new contract.

Back to top