Dick Boer: "AH private labels have to be added to other formulas"

Dick Boer: "AH private labels have to be added to other formulas"

Ahold's current CEO and upcoming CEO of the merger company with Delhaize, Dick Boer, says Albert Heijn has been too reticent over these past few years when it came to its own private labels. He feels the company should add its own private labels to other Ahold formulas more.

"Too reticent"

 

He revealed this train of thought during an interview regarding the merger with Delhaize, a Belgian company which has been selling its own private labels all across other formulas for years. That particular tactic is not something overly present at Albert Heijn.

 

"We have been too reticent in that regard. It may have something to do with pride, that we wanted to make our own mark, although we have started selling AH Basic in the Czech Republic. Why fuss whether the customer understands the meaning of the AH abbreviation? He knows it is a "basic product, a cheaper alternative", he told NRC Handelsblad. According to Boer, Albert Heijn products may soon appear in Delhaize stores and the other way around.

 

"Own plans will continue"

In that same interview, he added that Delhaize Belgium will continue to exist and that AH will remain the most important brand in the Netherlands. Albert Heijn will also keep opening new stores in Belgium.

 

"Don't forget that both companies had and continue to have their own plans. We have announced a merger, but that process has just started. In the meantime, we will open new stores in Belgium and Hannaford (part of Delhaize) will open new stores in Boston. Those plans will just continue to unfold."

Questions or comments? Please feel free to contact the editors


C&A sells 13 French stores

22/11/2017

Fashion chain C&A will sell thirteen of its 160 French stores. The locations and the staff will all transfer to French fashion chain Chaussea and Stokomani.

Europe and Asia give Guess strong quarter

22/11/2017

American fashion brand Guess’ third quarter turnover grew more than 3 %, mainly thanks to excellent sales in Asia and Europe. It did post a net profit loss however.

Urban Outfitters gets back on track in third quarter

21/11/2017

Following several quarters of negative results, Urban Outfitters’ third quarter was one of growth. Total turnover grew 3.5 % and there was a 1 % like-for-like growth.

Danish fashion platform Miinto is now also available in Belgium

21/11/2017

Danish fashion platform Miinto has launched in Belgium this week. Smaller fashion retailers can sell their products on the platform, combining their strength to withstand larger web shops.

Lubach: “Fair clothing is a matter of priorities”

15/11/2017

Ever since the Rana Plaza disaster, the clothing industry has clamoured for transparency in the clothing manufacturing branch, but Zondag met Lubach’s Arjen Lubach proved on Sunday that there is no actual transparency yet.

Fashion chain Canada Goose opens first European store

14/11/2017

Canadian fashion chain Canada Goose opened its first European store in London. The brand’s clothing has been in Europe for quite some time, but only at multi-brand stores up until now.

Back to top