Dick Boer: "AH private labels have to be added to other formulas" | RetailDetail

Dick Boer: "AH private labels have to be added to other formulas"

Dick Boer: "AH private labels have to be added to other formulas"

Ahold's current CEO and upcoming CEO of the merger company with Delhaize, Dick Boer, says Albert Heijn has been too reticent over these past few years when it came to its own private labels. He feels the company should add its own private labels to other Ahold formulas more.

"Too reticent"

 

He revealed this train of thought during an interview regarding the merger with Delhaize, a Belgian company which has been selling its own private labels all across other formulas for years. That particular tactic is not something overly present at Albert Heijn.

 

"We have been too reticent in that regard. It may have something to do with pride, that we wanted to make our own mark, although we have started selling AH Basic in the Czech Republic. Why fuss whether the customer understands the meaning of the AH abbreviation? He knows it is a "basic product, a cheaper alternative", he told NRC Handelsblad. According to Boer, Albert Heijn products may soon appear in Delhaize stores and the other way around.

 

"Own plans will continue"

In that same interview, he added that Delhaize Belgium will continue to exist and that AH will remain the most important brand in the Netherlands. Albert Heijn will also keep opening new stores in Belgium.

 

"Don't forget that both companies had and continue to have their own plans. We have announced a merger, but that process has just started. In the meantime, we will open new stores in Belgium and Hannaford (part of Delhaize) will open new stores in Boston. Those plans will just continue to unfold."

Questions or comments? Please feel free to contact the editors


3 Suisses bankrupt in Belgium

19/07/2018

The Belgian branch of 3 Suisses has been declared bankrupt, after the sales period started with a disastrous 30 % decline in turnover. Eleven jobs are under threat.

Adidas wants to strengthen bond with small retailers

15/07/2018

German sportswear giant Adidas says it wants to strengthen its bond with small-scale retailers after they claimed Adidas is too aggressive in pushing its web shop, especially as they feel the brand is favouring large international chains as well.

Several candidates to take over Men at Work

12/07/2018

There are several takeover candidates for both the Dutch and the Belgian stores of the bankrupt clothing chain Men at work. The curator is confident an agreement should be reached today in Belgium.

Burberry sales increases thanks to new strategy

11/07/2018

The new strategy of the British fashion brand Burberry starts to render: the company had a 3% increase of revenue in their own stores last quarter. In total, Burberry has now a revenue of 479 million pounds (520 million euros).

FNG moves to Brussels stock exchange

06/07/2018

Belgian fashion group FNG has collected 60 million euros by issuing new shares. The new shares will be traded on the Amsterdam Stock Exchange and - for the first time - on the Brussels Stock Exchange as well.

Athleteshop ends its run

02/07/2018

Dutch sports web shop Athleteshop has filed for bankruptcy, after an abysmal year in which strings of complaints led to all sorts of problems. Social media and review sites were flooded with customers complaining about late deliveries.