D'Hoore buys Spanish rival | RetailDetail

D'Hoore buys Spanish rival

D'Hoore buys Spanish rival

Belgian cookie manufacturer D'Hoore Group has acquired 80 % of its Spanish rival Big Drum Ibérica, while its CEO Dick D'Hoore will also become the new president.

Ice cream cones, waffles and cookies

D'hoore Group (active in the ice cream cone, waffle and cookie business with its Liobel Biscuits and Dupon Biscuits brands) has bought a large stake in its Spanish rival, Big Drum Ibérica. According to Alimarket.es, the company acquired 80 % of the Spanish company, but it is not clear how much Dick D'Hoore paid for the group.

 

Big Drum Ibérica was on the lookout for operational and financial backing for a while and had even sold off its packaging activities for 7.2 million euro according to Alimarket.

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