Coca-Cola has launched something innovative for the blind and visually impaired: Mexican and Argentinian cans and bottles will get notifications in braille. This way, these people can also be included into the soda giant's hugely successful "Share hapiness" name campaign.
Name in braille
Mexican advertising agency Anónimo added a very original twist to the popular name campaign that has brought Coca-Cola worldwide success: it added names in braille to the well-known red cans, allowing people with visual impairments to "read" their own name as well.
The idea proved so successful that Coca-Cola placed a braille-writing soda machine in a local theater so that people could get their name engraved in braille.
In another South American country, Argentina, Coca-Cola asked advertising agency Geometry Global to design personalized labels for the bottles. These were made for the "Los Murciélagos", the Argentinian national football team for the blind.