Chocolate Company has struck a deal with a master franchiser to launch the formula in Singapore. The Dutch chocolate chain aims to get two stores opened by 2016, to start with.
'Small affordable luxury'
The first two stores are just a start, because the Dutch chain feels there is room for eight stores in Singapore, according to statements from its co-owner Alexander de Ronde Bresser in RetailTrends' February issue.
Chocolate is a 'small affordable luxury' in Asia, an obtainable and affordable treat that people can quickly pay for once their financial situation is a bit better.
Retail formula for fun shopping
The group, which currently has seven Dutch and two German stores, also believes there is room for more growth in the Netherlands. Alexander de Ronde Bresser unveiled ambitious plans earlier this year, to expand to some ninety stores.
Chocolate Company's CEO feels shop-in-shops are an possibility, just like its trial at fashion retailer SETS in Amsterdam. "Over the course of this year, we will create such collaborations with other retailers focused on fun shopping", the company said.