Chocolate Company finds master franchiser for Singapore

Chocolate Company finds master franchiser for Singapore

Chocolate Company has struck a deal with a master franchiser to launch the formula in Singapore. The Dutch chocolate chain aims to get two stores opened by 2016, to start with.

'Small affordable luxury'

The first two stores are just a start, because the Dutch chain feels there is room for eight stores in Singapore, according to statements from its co-owner Alexander de Ronde Bresser in RetailTrends' February issue.

 

Chocolate is a 'small affordable luxury' in Asia, an obtainable and affordable treat that people can quickly pay for once their financial situation is a bit better.

 

Retail formula for fun shopping

The group, which currently has seven Dutch and two German stores, also believes there is room for more growth in the Netherlands. Alexander de Ronde Bresser unveiled ambitious plans earlier this year, to expand to some ninety stores. 

 

Chocolate Company's CEO feels shop-in-shops are an possibility, just like its trial at fashion retailer SETS in Amsterdam. "Over the course of this year, we will create such collaborations with other retailers focused on fun shopping", the company said.

Questions or comments? Please feel free to contact the editors


Arket Brussels opens: discover H&M's latest concept

14/09/2017

On Friday 15 September, H&M Group’s new store formula opens its doors on the Guldenvlieslaan in Brussels. The press got a sneak preview and discovered a surprising mixture of fashion, interior design and food. 

Nordstrom opens store without storage

13/09/2017

American fashion chain Nordstrom is to trial a new store formula in Los Angeles next month, in which customers will only be able to get advice and try out clothing. Purchases can be picked up at the store at a later date.

Primark benefits from weaker British economy

12/09/2017

Irish fashion chain Primark takes full advantage of the weak British economy, which prompted its parent company AB Foods to adjust its full-year forecast. The chain will also continue its expansion plans.

Participatiemaatschappij Vlaanderen invests in FNG

11/09/2017

Government investment fund Participatiemaatschappij Vlaanderen (PMV) will invest 15 million euro in fashion group FNG in return for 5 % of its shares. The money will go towards international expansion.

Gap Inc will focus on Old Navy and Athleta

08/09/2017

American fashion company Gap will alter its internal strategy and turn its attention to Old Navy and Athleta. Gap and Banana Republic, which both received the most attention up until now, will have to step aside.

Global Fashion Group cuts losses

08/09/2017

Global Fashion Group, the fashion group founded by investment group Kinnevik and Rocket Internet, managed to lower its losses even more in the second quarter. On top of that, turnover grew more than 25 %.

Back to top