Carrefour hopes to expand its number of Belgian Express convenience stores by nine before the end of the year. These stores target consumers in a hurry, which is clearly shown in its more basic product range.
Its philosophy is the same everywhere, but there are differences that can be divided in four large clusters: 'on the go' focuses on the consumer who wants to have his needs fulfilled while he is on the go.
Others focus on the urban consumer who wants to stock up on something quickly. The rural stores are designed for the local populace who wants to get service right around the corner. Finally, there are the train and gas station stores, all equipped with their own slightly altered product range.
The branch containing the Express stores is growing. If Carrefour, which launched the Belgian Express stores in 2012, manages to finalize its plans for this year, it will have opened another 21 Express stores in 2014.