Carrefour uses Philips' LED lights to send customers discounts

Carrefour uses Philips' LED lights to send customers discounts

It may seem like science fiction, but it is actual reality: Carrefour is trialling LED lights embedded with technology that can track shoppers in the store and send them coupons.

Pilot project in Carrefour Euralille

The 7,800 sqm remodeled Carrefour Euralille supermarket in Lille, which opened its doors yesterday, will be the spot for the pilot program. It consists of Philips' 'connected' LED lights, which use VLC (Visible Light Communication) light impulses to send information to smartphones. The lights look like every other light as its impulses are not discernible with the naked eye: they can only be captured by the built-in camera in smartphones.

 

Customers will have to download a specific app, currently only available on iOS, to allow the tracking. The system can then present a discount or product information on the customer's smartphone, concerning the product the customer faces.

 

"We are pioneers working towards energy-efficient LED lights and we are doing the same for connected lighting", Philips Lighting CEO, Eric Rondolat, said. Examples are "street lights that pass on their location and drastically lower maintenance costs; office lights that improve productivity and supermarket lights that improve customer loyalty by offering special promotions on their smartphone". Carrefour will evaluate the system after one year.

Questions or comments? Please feel free to contact the editors


Hunkemöller wants to conquer Switzerland

17/08/2017

Dutch lingerie chain Hunkemöller aims to open a chain of physical stores in Switzerland, after having already opened a Swiss web shop in September 2016. The first physical store will open its doors in October.

Shoe brand Bally put up for sale

16/08/2017

Austrian investment firm JAB Holding wants to sell Swiss shoe brand Bally, hoping to get at least 600 million euro. The same company sold shoe brand Jimmy Choo not too long ago, as it wants to focus on its food brands henceforth.

Crocs loses patent battle

14/08/2017

Shoe manufacturer Crocs has lost a patent court case revolving around the shoe’s design. According to the American Patent & Trademark Office (USPTO), another company has had a similar design for much longer.

Coolcat's losses compound

14/08/2017

Dutch fashion chain Coolcat, part of entrepreneur Roland Kahn’s group, has not managed to lower its losses in 2016. On the contrary: its losses grew more than 50 % compared to the year before.

Zalando's growth once again surpasses 20 %

10/08/2017

German Zalando has achieved its 20 % growth target for the second quarter, but just barely. It still forecasts a 20 to 25 % growth for its full fiscal year.

Gucci files lawsuit against Forever 21

09/08/2017

Fashion label Gucci has decided to file a lawsuit against fashion chain Forever 21 in the United States. The case revolves around several pieces of clothing, all with a blue-red-blue or green-red-green ribbon. 

Back to top