Burger King to expand to Belgium?

Burger King to expand to Belgium?

Burger King is looking to expand its activities to Belgium, France and several other European markets. Still, the overwhelming majority of the planned openings is scheduled for its American home market.

Focus remains on US

In 2011, the chain had 12.512 fast-food restaurants, of which 60% are in the US and Canada. For 2016, the chain aims for 17.000, with the additional 4.500 openings mostly scheduled for the US (4.000). This move is necessary to start a fightback against runaway market leadersMcDonald's and nearest competitors Wendy's, who have recently taken over Burger King's second place. 

 

Belgium could receive up to 230 openings, but that figure is based on very preliminary estimates. Up to now, the chain only has a significant presence in only four Western European countries: Germany, the Netherlands, Spain and the United Kingdom. 

 

Burger King is owned by Brazilian investment fund 3G Capital, but the Brazilian branch - entitled to several hundred openings as well - is a separate entity that is not included in the aforementioned figures.  

Questions or comments? Please feel free to contact the editors


Arket Brussels opens: discover H&M's latest concept

14/09/2017

On Friday 15 September, H&M Group’s new store formula opens its doors on the Guldenvlieslaan in Brussels. The press got a sneak preview and discovered a surprising mixture of fashion, interior design and food. 

Nordstrom opens store without storage

13/09/2017

American fashion chain Nordstrom is to trial a new store formula in Los Angeles next month, in which customers will only be able to get advice and try out clothing. Purchases can be picked up at the store at a later date.

Primark benefits from weaker British economy

12/09/2017

Irish fashion chain Primark takes full advantage of the weak British economy, which prompted its parent company AB Foods to adjust its full-year forecast. The chain will also continue its expansion plans.

Participatiemaatschappij Vlaanderen invests in FNG

11/09/2017

Government investment fund Participatiemaatschappij Vlaanderen (PMV) will invest 15 million euro in fashion group FNG in return for 5 % of its shares. The money will go towards international expansion.

Gap Inc will focus on Old Navy and Athleta

08/09/2017

American fashion company Gap will alter its internal strategy and turn its attention to Old Navy and Athleta. Gap and Banana Republic, which both received the most attention up until now, will have to step aside.

Global Fashion Group cuts losses

08/09/2017

Global Fashion Group, the fashion group founded by investment group Kinnevik and Rocket Internet, managed to lower its losses even more in the second quarter. On top of that, turnover grew more than 25 %.

Back to top