Burger King to expand to Belgium? | RetailDetail

Burger King to expand to Belgium?

Burger King to expand to Belgium?

Burger King is looking to expand its activities to Belgium, France and several other European markets. Still, the overwhelming majority of the planned openings is scheduled for its American home market.

Focus remains on US

In 2011, the chain had 12.512 fast-food restaurants, of which 60% are in the US and Canada. For 2016, the chain aims for 17.000, with the additional 4.500 openings mostly scheduled for the US (4.000). This move is necessary to start a fightback against runaway market leadersMcDonald's and nearest competitors Wendy's, who have recently taken over Burger King's second place. 

 

Belgium could receive up to 230 openings, but that figure is based on very preliminary estimates. Up to now, the chain only has a significant presence in only four Western European countries: Germany, the Netherlands, Spain and the United Kingdom. 

 

Burger King is owned by Brazilian investment fund 3G Capital, but the Brazilian branch - entitled to several hundred openings as well - is a separate entity that is not included in the aforementioned figures.  

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