British food industry pledges to cut calories

British food industry pledges to cut calories

Britain's major supermarket chains and food producers have pledged to cut five billion calories from the nation's daily diet. Seventeen companies have signed the Department of Health's Responsibility Deal, including the four major supermarket chains Tesco, Asda, Morrisons and Sainsbury's.

British Health secretary Andrew Lansley proudly announced the combined pledge of producers and distributors to help fight obesity, which is one of the biggest health hazards in the country. “Over 60 per cent of adults and over a third of 10 and 11 year olds are overweight or obese”, says the Department of Health, stating that England has one of the highest rates of obesity in Europe – and indeed of the whole world.

 

Joint efforts to tackle problems

The best way to tackle this problem is to prevent people from eating too much, so major producers have pledged to reduce the amounts of calories in their food products:

  • Coca-Cola Great Britain will reduce its average amount of calories per litre by 5% - up to 30% for some brands.
  • Mars will cap the calories per chocolate snack to 250 by the end of next year.
  • Premier Foods will reduce calories in their existing brands and one in three newly introduced products will be “lower calorie choices”.

 

The major supermarket chains also have announced their efforts to cut the country's calorie intake:

  • Tesco will remove 1.8 billion calories from its soft drinks, expand its range of low-calorie meals and point customers to low-calorie options using “Green Ping” labels.
  • Asda will introduce a new brand that will contain at least 30 per cent fewer calories than their normal “Chosen by you” brand.
  • Morrisons will launch a range of over 300 healthier food products and a new labelling system.

 

Fastfood chain Subway joins the pledge with a commitment to offer five “Low fat range subs” as part of their very popular £3 lunch offer.

 

Happy Health Secretary

“This pledge is just the start of what must be a bigger, broader commitment from the food industry”, said Health Secretary Andrew Lansley. “But it is a great step in the right direction and will help million of us eat and drink fewer calories.”

Questions or comments? Please feel free to contact the editors


Martin Winkler is Falke Group’s new CEO

19/07/2017

Falke Group, known for its leg fashion brand Falke, announced Martin Winkler will become its new CEO, succeeding Uwe Bergheim, who will retire.

Marc O’Polo gets new CEO

19/07/2017

Current fashion brand Marc O’Polo CEO, Alexander Gedat, will step down on 31 August and Dieter Holzer will succeed him. He has plenty of experience as a leading figure in the fashion industry.

Multiple companies interested in Jimmy Choo

19/07/2017

Luxury shoe brand Jimmy Choo is attracting several interested buyers, apparently including Michael KorsInterparfums and Hony Capital.

Puma increases profit forecast again

18/07/2017

For the second time this fiscal year, German sports brand Puma increased its profit forecast. A strong first quarter prompted the first adjustment and this second quarter was also above expectations apparently.

C&A divest from Russia

18/07/2017

Textile chain C&A will fully divest from Russia. It currently collaborates with Russian Trade Group to manage its local store network, but it has pulled the plug on that deal. Mexx has also decided to shut down every Russian store.

Zalando reveals Prime-like subscription service

18/07/2017

In the second quarter of 2017, web shop Zalando’s turnover did not grow as much as it did in previous quarters, according to the company’s preliminary results. Zalando also announced a new subscription service.

Back to top