Bolletje and Borggreve form Dutch-German rusk group | RetailDetail

Bolletje and Borggreve form Dutch-German rusk group

Bolletje and Borggreve form Dutch-German rusk group

Dutch rusk producer Bolletje will be taken over by German rival Borggreve, so that both companies can expand their assortment. Both brands will continue to operate in their own countries.

Two comparable companies

The companies are both family businesses with a comparable culture: Bolletje was founded by the family Ter Beek, Borggreve by the family of the same name. The Germans specialise in rusk and biscuits, the Dutch in rusk, bisque, biscuits, knäckebröd, gingerbread, pita bread and seasonal products. The factories of Bolletje in Almelo and of Borggreve in Neuenhaus are only half an hour apart.

 

The past years Bolletje had reached its limit: the company was a little bit stuck in home country the Netherlands, where it has about 500 employees and sales of about 75 million euro. The new combination Borggreve-Bolletje has 800 employees and joint sales of 200 million euro.

 

Independent future for Bolletje

Buyer Borggreve has the intention to give Bolletje an independent future with a clear A-brand strategy. “For the staff only the last name of shareholders changes”, says the company. Borggreve could give Bolletje access to the German market. At the same time it can put products on the shelves in the Netherlands, labelled Bolletje.

 

The takeover of Bolletje would not disturb the Dutch market and therefore needs no approval of the Dutch Competition Authority. That was different in December 2012, when Continental Bakeries tried to buy Bolletje. The resulting company would have had a share of the Dutch market that was too large.

Questions or comments? Please feel free to contact the editors


Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.

H&M is turning to algorithms to boost sales again

14/05/2018

In an effort to reverse the decline in its worldwide sales, H&M is using technology that will help the world’s largest clothing brand stock its stores more efficiently, sell more effectively and adapt more quickly to current consumer trends.

Zalando's profit wiped away in first quarter

08/05/2018

German online retailer Zalando saw its first quarter profit completely wiped away: last year's 5.1 million euro net profit turned into a 15 million euro loss. Turnover grew 22 %, investments being the cause for both.

Strong online growth for Hugo Boss

03/05/2018

German fashion brand Hugo Boss managed growth in every region in the first quarter. Group turnover grew 5 % to 650 million euro, partially thanks to strong web shop sales.

France will impose recycling for unsold clothing in 2019

02/05/2018

The French government plans to impose a ban on the disposal or destruction of unsold clothing by fashion companies. The measure extends the rules already in place for food waste to the spillage of clothing.