Belgian Colruyt subsidiary Cru off to good start

Belgian Colruyt subsidiary Cru off to good start

Belgian Colruyt Group has just launched its new food formula, Cru, to a resounding success: it welcomed over 1,500 people on its first day, with a line of interested people waiting in front of the store for it to open.

"Knew this would succeed"

"I knew this would succeed", Jean-Pierre Roelands, the founder, said. "People are looking for authenticity and that is exactly what they will find here. If you are looking for quality, this is the place to be."

 

Customers reacted mostly positively: people seemed to enjoy the products and the quality, even though some also felt it was a bit too cramped and that the payment with tablets was a bit bizarre. Colruyt has said it will take the feedback on board for future stores.

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