Belgian Colruyt subsidiary Cru off to good start | RetailDetail

Belgian Colruyt subsidiary Cru off to good start

Belgian Colruyt subsidiary Cru off to good start

Belgian Colruyt Group has just launched its new food formula, Cru, to a resounding success: it welcomed over 1,500 people on its first day, with a line of interested people waiting in front of the store for it to open.

"Knew this would succeed"

"I knew this would succeed", Jean-Pierre Roelands, the founder, said. "People are looking for authenticity and that is exactly what they will find here. If you are looking for quality, this is the place to be."


Customers reacted mostly positively: people seemed to enjoy the products and the quality, even though some also felt it was a bit too cramped and that the payment with tablets was a bit bizarre. Colruyt has said it will take the feedback on board for future stores.

Questions or comments? Please feel free to contact the editors

Suitcase brand Rimowa cancels every dealer contract


Suitcase brand Rimowa, part of luxury group LVMH, has stopped all of its dealer contracts. It will initiate a new procedure soon and only a fraction of the current dealers will get a new contract.

H&M disappoints once again


Swedish fashion chain Hennes & Mauritz had to present less than favourable results for its new fiscal year: investor trust has dwindled, now that sales in its home territory have also dropped for the first time in decades.

Bureau of Competition approves Yoox Net-a-Porter bid


The Italian Bureau of Competition has approved Swiss Richemont’s possible acquisition of Italian fashion webshop Yoox Net-a-Porter.The full bid, yet to be accepted, values the company at 2.7 billion euro.

Donatella Versace denounces fur


Italian fashion brand Versace will no longer use fur. Designer Donatella Versace no longer wants to kill animals for fashion, she explained in an interview with The Economist.

"Best year ever" for Danish shoe brand Ecco


Ecco can look back on 2017 as its best financial year ever. The Danish shoe brand, known for its “follow the foot” philosophy, exceeded its own expectations thanks to an 8 % growth.

Strong 2017 for Adidas


German sports brand Adidas achieved a 16 % turnover increase in 2017, if exchange rates had remained stable. Profit nearly grew a third and the company forecast a 10 % growth for 2018.

Back to top