French group of department stores Auchan has opened a fresh food store named Arcimbo, next to their drive-through for picking up goods ordered online, in Villeparis (Seine-et-Marne). On offer are fresh fruit and vegetables, meat and fish and some other groceries and wine.
Offline to supplement online
The new concept offers products consumers want to see before buying them, which are therefore not popular on the chain's online store. As such the store is a perfect addition to the rising sales over the internet. For now Auchan has no plans for more Arcimbo stores, but there seems to be a market for the idea: according to SymphonyIRI, fresh produce amounted to sales of 23 billion euro in 2012 with French food distributors: 17.5% of their total sales.
At the same location as Arcimbo - whose name is a reference to Italian painter Guiseppe Arcimboldo, who painted human portraits based on fruit and vegetables - Auchan also has a drive-through and a branch of its online store GrossBill, which sells technology products.