App points out cheaper food (near its expiration date)

App points out cheaper food (near its expiration date)

FoodLoop, an app that will show which supermarkets has items that are nearing their expiration date, will soon launch in Germany. That usually means they become cheaper and that is beneficial for the consumer, the supermarket and the environment, the founder believes.

Bar code and ERP system

German FoodLoop, backed by the European Union, will soon launch an app that is meant to fight food waste in supermarkets. A new type of bar code, called DataBar, will also contain the expiration date.

 

"FoodLoop has developed a system that will automatically recognize products that are nearing their expiration date through the ERP (enterprise resource planning) system and change the price accordingly", the start-up based in Cologne said. "Interested consumers can use the app to check in real-time which products in which supermarket has been lowered in price." They will not be able to see the size of the discount, but colour codes show how many items are left (yellow is 'below 10').


It has already received several starter awards and will soon be launched in 2 bio supermarkets and a bakery chain in Bonn. "Our goals are quite ambitious: every supermarket worldwide should have FoodLoop by 2025", founder Christoph Müller-Dechent said. "To reach that, we have launched a strategic partnership with SAP, world's largest ERP system developer."


Solution for 90 million tonnes of food per year

It is estimated that some 90 million tonnes of perfectly edible food is thrown away in the European Union on a yearly basis. The reason it gets thrown away, is because it has reached the expiration date. In Germany, some 550,000 tonnes, worth 1.5 billion euro, is thrown out.

 

"On a daily basis, every supermarket gets rid of 2 karts full of fresh food, with a yearly bill worth tens of thousands of euros", the FoodLoop founder said. "It is understandable that supermarkets want to boast fresh foods and do not want to harbour products near their due date. It is also understandable that consumers choose fresh meet, fruit and vegetables, especially if they are equally priced to products near the expiration date. But what if that apple has become cheaper because of that? Would that not be an advantage to both the consumer and the supermarket?"

Questions or comments? Please feel free to contact the editors


Hunkemöller wants to conquer Switzerland

17/08/2017

Dutch lingerie chain Hunkemöller already opened a Swiss web shop in September 2016 and will now open a chain of physical stores there as well. The first one will open its doors in October.

Shoe brand Bally put up for sale

16/08/2017

Austrian investment firm JAB Holding wants to sell Swiss shoe brand Bally, hoping to get at least 600 million euro. The same company sold shoe brand Jimmy Choo not too long ago.

Crocs loses patent battle

14/08/2017

Shoe manufacturer Crocs has lost a patent court case revolving around the shoe’s design. According to the American Patent & Trademark Office (USPTO), another company has had a similar design for much longer.

Coolcat's losses compound

14/08/2017

Dutch fashion chain Coolcat, part of entrepreneur Roland Kahn’s group, has not managed to lower its losses in 2016. On the contrary: its losses grew more than 50 % compared to the year before.

Zalando's growth once again surpasses 20 %

10/08/2017

German Zalando has achieved its 20 % growth target for the second quarter, but just barely. It still forecasts a 20 to 25 % growth for its full fiscal year.

Gucci files lawsuit against Forever 21

09/08/2017

Fashion label Gucci has decided to file a lawsuit against fashion chain Forever 21 in the United States. The case revolves around several pieces of clothing, all with a blue-red-blue or green-red-green ribbon. 

Back to top